The narrow storefront at 480 10th Avenue just south of W37th Street has carried more than its share of Hell’s Kitchen history. For four decades, it was Enoch’s Bike Shop — a place where neighbors fixed flats, swapped stories and kept moving. In 2024, owner Enoch Hooper closed the shop for good. Within months, his son Cary reopened the space as Enoch’s, a café and arts hub that kept the spirit of the place intact.
Cary opened the coffee shop after his father’s bicycle shop closed in 2024. Photo: Phil O’Brien
Now that story is heading to television. A 29-minute documentary titled LifeCycle, directed by filmmaker Andre Degas, has been picked up by WNET and a New Jersey PBS affiliate — but needs final post-production before it can air.
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Publisher & Editor Phil O’Brien is an entrepreneur and journalist. As an international photojournalist, he photographed Nelson Mandela, Mother Teresa, Princess Diana and many others. He built a successful international sports photography agency, EMPICS, that was Getty Images’ major competitor in Europe when it sold. He founded a children’s charity in the UK that has helped young people through sport for over 15 years. Phil has lived in New York since 2012. He founded W42ST in 2014.