Call it a split-decision.
A long-stalled mega-home at the top of Tribeca’s landmark One Hundred Barclay is getting a second life — and this time it’s cut in half.
A sprawling duplex penthouse at the building that once aimed for nearly $60 million — making it the talk of the city’s luxury real estate industry, as it was one of the largest residences ever brought for sale — has been reimagined as two separate, fully finished aeries, The Post has learned. The first portion hit the market this week for $25.95 million. Early signs suggest the bet on smaller, turnkey luxury may finally pay off.
“Basically, the space was never fully finished,” Corcoran listing agent Tara King-Brown, who is co-listing the 100 Barclay St. property with Richard Hottinger, told The Post. “So it was kind of a white box space. And upstairs was raw.”
A long-unsold mega-duplex atop Tribeca’s landmark One Hundred Barclay has been reworked into two separate, fully finished penthouses in a bid to better match buyer demand. Mr. P Studios
The original roughly 14,500-square-foot space (pictured), which was last marketed around 2019 and never sold, had largely remained an unfinished “white box,” prompting the developer to rethink the strategy. Scott Frances
The unit has now been split into two turnkey residences designed by Paris Forino, with Penthouse South, a 7,062-square-foot duplex, asking $25.95 million. Mr. P Studios
That unfinished scale, roughly 14,500 square feet when combined, proved to be both its selling point and its sticking point. First floated in 2019, the massive residence never found a buyer. Instead, the developer stepped back and reconsidered what the downtown luxury market actually wanted.
“What they realized is that the appetite in the market is much greater for two fully finished residences,” King-Brown said.
The result is Penthouse South, a 7,062-square-foot duplex designed by Paris Forino, with five bedrooms, soaring 21-foot ceilings and sweeping views of the Hudson River and Statue of Liberty. A second, even larger unit, measuring more than 8,300 square feet, is expected to launch in the coming weeks asking $32.95 million.
The pivot wasn’t quick. According to the team, the redesign took years of planning, with construction and design decisions stretching into 2023.
“We have been working on this for years, every detail about the floor plan, every hardware design meeting,” Hottinger told The Post. “It’s been very long to get it to where we are today.”
The entryway to the newly developed penthouse at One Hundred Barclay. Mr. P Studios
Agents said the decision reflects stronger demand for fully built-out, move-in-ready luxury homes rather than large, unfinished spaces. Mr. P Studios
The formal dining space. Mr. P Studios
What buyers are getting now is a dramatically different product from the earlier iteration. Instead of a blank canvas, the homes are being delivered fully built out, down to the finishes, something agents say is critical at this price point.
“The developer wanted to create these incredibly turnkey, very bespoke penthouses,” King-Brown said.
Inside Penthouse South, the double-height great room is framed by towering arched windows, with gallery-style walls designed for large-scale art. A private loggia, one of the home’s more unusual features, functions as a glass-wrapped indoor-outdoor space with barrel-vaulted ceilings, patterned marble floors and French doors that open like a Juliet balcony.
“It’s sort of like a garden Parisian conservatory,” King-Brown said. “This is something I’ve personally never seen.”
The apartment is also built for entertaining, with both a main chef’s kitchen and a separate catering kitchen tucked behind the scenes. Upstairs, the nearly 1,000-square-foot primary suite includes dual walk-in closets, a private night kitchen and a spa-style bath with heated floors, a steam shower and a soaking tub.
The residence is “loft-like” and offers double-height ceilings. Mr. P Studios
The finished homes emphasize scale and detail, including 21-foot ceilings, oversized arched windows and a private loggia designed as a glass-enclosed, conservatory-style retreat. Mr. P Studios
The residences also include dual kitchens for entertaining, expansive primary suites and high-end systems such as air purification and humidification, features agents say are rarely seen even in top-tier developments. Mr. P Studios
Even by luxury standards, the infrastructure leans high-end, with air purification, humidification and advanced climate control systems built in, features that agents say are still rare even in top-tier new developments.
“Stuff that even at the upper echelons of new development, you really don’t see,” King-Brown said.
After years off-market, the new units are being positioned as relative value plays within the shrinking pool of oversized downtown condos.
“If you’re looking in the downtown market right now, you have six penthouses that are over 5,000 square feet in new development,” Hottinger said. “We have priced these extremely strategically to really undercut all the competitors.”
Penthouse South is asking roughly $3,600 per square foot, while the larger northern unit is priced just under $4,000 per square foot, figures the team says compare favorably to similar inventory.
“The luxury market has honestly never been healthier,” King-Brown said. “We’re coming on at a really great time.”
Pricing has been positioned competitively, with agents saying the units are intended to undercut comparable large downtown condos on a price-per-square-foot basis. Mr. P Studios
One of five full bathrooms. Mr. P Studios
The primary ensuite bathroom boasts a steam shower, a soaking tub and radiant-heated floors. Mr. P Studios
The building itself, an Art Deco tower designed in 1927 by Ralph Walker and later converted to condos, is fully sold out aside from resales and offers more than 40,000 square feet of amenities. Google Maps
The building itself adds another layer of appeal. Originally designed in 1927 by Ralph Walker for the New York Telephone Company, the Art Deco tower, later known as the Verizon Building, was converted to residential use in the 2010s after a $1.4 billion restoration.
Today, residents have access to more than 40,000 square feet of amenities, including an 82-foot lap pool, spa facilities, a fitness center, a wine room and multiple lounges. The rest of the building is already sold out, with recent resale activity remaining strong.
“Barclay has two times the amenities than any other building in Tribeca,” King-Brown said.
At the very top, though, these penthouses are meant to feel less like apartments and more like “private estates.”
“They’re like homes versus an efficient floor plan that you typically see in a glass building,” King-Brown said. “It’s a completely different animal.”