Hello who?
A new sign declaring “Hello, Gorgeous!” on the Brooklyn Bridge is welcoming folks to Manhattan — but nobody seems to get the reference.
The slogan is a shout-out to Barbra Streisand’s first line in the 1968 movie “Funny Girl,” in which she plays a rising Broadway star, officials said.
The slogan, chosen by Manhattan Borough President Brad Hoylman-Sigal, is a shout-out to Barbra Streisand’s first line in the 1968 movie “Funny Girl.” Lone Pine Press for NY Post
Call it a sign of the times — but most folks on the bridge Friday had no clue it was a tribute to Babs.
“What the f–k is ‘Funny Girl?’” said one native New Yorker in his 40s at the bridge, before hustling away.
A visiting teacher, in her 50s added, “What was that, from the sixties?”
Others said they thought the tagline was “cute” and “on theme for Manhattan” even though they hadn’t heard of the film.
When asked if she knew what film the line was from, 24-year-old New Jersey resident Mariana replied, “Why do I want to say, like, ‘Breakfast at Tiffany’s?’”
The green and blue sign, installed last month by the Department of Transportation, is the brainchild of Manhattan Borough President Brad Hoylman-Sigal.
Streisand catches a glimpse of herself in a mirror and purrs, “Hello, gorgeous” in “Funny Girl” Alamy Stock Photo
“When you cross into Manhattan, there’s only one proper entrance line: ‘Hello, gorgeous.’ Barbra said it first, and frankly, she could’ve been talking about this borough,” he said in a press release.
“These signs are a wink to our theatrical soul, our cultural legacy, and our well-earned confidence. After all, what better way to enter Manhattan than with a compliment?”
In addition the the greeting, “Welcome to Manhattan” and “Hello, Goregous!” the signs include the names of Mayor Mamdani and Hoylman-Sigal.
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They are not the only city signs with a cheeky slogan, as they join such signs as ones that read “Leaving Brooklyn, Fuhgeddaboudit.”
In her beloved role as comedienne Fanny Brice, Streisand catches a glimpse of herself in a mirror and purrs, “Hello, gorgeous” with sadness in her eyes.
When she won an Oscar for the performance, she famously looked at the gold-plated award and repeated the line with more enthusiasm.
“It means that those of us who live in Brooklyn are the best looking NYers,” one observer quipped on a Reddit thread about the sign.