Photo Credit: Shelby Pine
Our April Cover: Brooklyn couple, Micah & Sarah are turning the funny, messy, and very real moments of marriage and parenting into content that families everywhere recognize.
At a Glance
Micah and Sarah Wallace are a Brooklyn couple known for turning everyday marriage and parenting moments into funny, relatable videos
They’ve built an audience of more than 4.5 million followers across social media
The two met while touring Beauty and the Beast and later shifted from theater to full-time content creation
Now raising their young son in Brooklyn, their videos reflect real-life parenting in a small NYC space
Their goal: help other parents laugh through the chaos and feel less alone
From Broadway to Brooklyn: How Micah and Sarah Wallace Turn Everyday Parenting into Comedy
If you’ve ever found yourself laughing at a spot-on marriage skit at midnight while folding laundry, chances are you’ve met Micah and Sarah Wallace online. With more than 4.5 million followers across platforms, including Instagram and TikTok, the Brooklyn-based couple has built a loyal audience by turning everyday family life into something musical, hysterical, and entirely relatable.
Before the viral videos and brand collaborations, the two were theater kids chasing big dreams in New York. They met on tour with Beauty and the Beast in 2015, and what started as a friendship quickly grew into a life partnership in every sense of the word.
Today, from their Brooklyn neighborhood stomping grounds, they’re raising their son, one-year-old Shelton, while creating the kind of content that feels like you’ve pulled up a chair at their kitchen table. Whether it’s Micah’s wildly exaggerated impersonations of Sarah, spontaneous singing duets in the kitchen, or honest glimpses into parenting in a small NYC apartment, their dynamic is equally playful and surprisingly grounded.
In this Q&A, Micah and Sarah open up about falling in love on tour, taking the leap into full-time content creation, building community in Brooklyn, and why humor has become their secret weapon in both marriage and parenthood.
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You two met while touring Beauty and the Beast. How did your relationship begin, and what was life like on tour together?
Micah: It started out as friends… We had both spoken to every other person in the cast before we spoke to each other, lol! There was a cast dinner, and when Sarah walked in, there was only one open seat, and it was next to me. We started talking and clicked immediately; it felt like we had been friends forever!
Sarah: The tour was such a great experience! We got to travel the country, do tons of fun things, and create many memories together right from the beginning of our relationship, which was so special. We also bonded quickly because we were together all the time and got to see and experience the other person’s values under a microscope. We learned each other’s strengths and weaknesses quickly, which I think ultimately benefited our long-term relationship.
What was it like moving from performing on stage to creating content full-time, and what inspired you to make the leap?
S: Prior to the pandemic, we had pivoted our paths to focus on figuring out how we could build a business together. So that was already the frame of mind we were in, and then when COVID happened, Micah was at home a lot and started creating and posting silly skit videos on TikTok. He decided to post a video I had filmed of him in the infinity pool on our honeymoon, where he looks like his head is detached from his body, and it ended up going viral.
M: She didn’t film it with the intention for it to be posted; she just thought it was funny! Even making just a few dollars from that video caused me to start thinking about how content creation could be a business and a career. Eventually, I started pulling her into the videos, so we decided to make our account a couple’s account and got very consistent with posting.
We were both working full-time 9-5 jobs and building our businesses (we were pursuing a few options at the time) every night and every weekend. We did almost nothing else besides go to our jobs and build our businesses for 3 straight years, 2021-2024. That’s when we got to the point where we could go full-time in business for ourselves and decided to make content creation our one and only focus.
The “Micah impersonates Sarah” series has become such a fan favorite. How did that start, and did you ever expect it to take off the way it has?
S: Oh my gosh, I’ve always thought that Micah does such a hilarious, exaggerated impersonation of me, so one day we decided to turn that comedy into a video, and luckily, people related to it, which is always our goal. We honestly weren’t thinking about it taking off or becoming something we could turn into a series; we just hoped it would make people laugh, but being able to expand on the concept with a series of videos has been such a fun thing to do, so we are glad people enjoy them!
Raising a child in Brooklyn is an adventure in itself, and as a born-and-bred Brooklynite, I can safely say there is no other place in the world quite like Brooklyn. What do you love most about raising Shelton here?
M: So many things! All the places we can walk, the fun parks, the food (Shelton loves to eat as much as we do!), the access to just about anything culture-related, public libraries, you name it. What’s the strangest or most surprising thing about raising a child in NYC that you’ve learned along the way?
S: I would say that, so far, it’s simpler than we thought it would be! It can sound daunting with the way life is for us in NYC…no car, carrying groceries home, small spaces, no backyards, etc, but the parenting community in our neighborhood is super supportive and always willing to share resources.
M: NYC is a big city, but finding the right people and community makes all the difference. Our circle of friends is a big part of what has kept us here.
Parenting can be messy and really stressful at times. How do you spot the funny side when things get tough, and what takeaways do you hope other parents get from your videos?
S: Micah is naturally excellent at finding the humor in everything, which is such a blessing because life can be so serious. There’s very little we can control, so our thought process is that even when things get chaotic or don’t go our way, we might as well figure out a way to enjoy it, and humor is usually the answer. Our hope is that other parents know that we are all in this together and feel encouraged by that.
M: Yeah, our goal has always been to bring joy to people, and I think that’s possible through the tough stuff, too. The messages we get about being the bright spot in someone’s hard season or that they had a really hard day, but they came upon our content, and it made them laugh…those messages mean so much to us!
With all the filming, parenting, and running a business, how do you actually make time for each other?
S: We have to put it in the calendar! In nice weather, we really love family walks in the evening. Shelton loves looking around and taking in the world, which then gives us a chance to debrief together and connect as a couple.
M: We also do our best to schedule out date nights in advance each month so they don’t fall by the wayside.
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What are you working on next? Any new projects or collaborations you’re excited about right now?
S: We recently designed a water bottle sling bag in collaboration with Andar, one of our favorite brands, which was really exciting because it’s something we conceptualized from beginning to end, and it sold out in less than 24 hours when it launched! We are also working on a jewelry collaboration with another brand we love, which will be released later this year, as well as writing a children’s book that we are working on bringing to life.
M: We are also building our own brand from the ground up, which is something we are super excited about, as it will be a new experience. We know we are going to learn so much, and that is fun for us. My two friends and I have also written a pilot for a comedy TV series that we are pumped about and starting to pitch around!
As a theater couple, what are some Broadway shows you hope to take Shelton to when he gets a little older?
S: Wicked is a fave for sure. I hope some of the older big dance musicals come back around for us to share with him, like On The Town, man, that was a fun one. Or when they did Holiday Inn for a Christmas stint on Broadway. I love those kinds of feel-good, big-production-number musicals.
M: That’s really hard…I’d have to say The Lion King. I remember seeing it for the first time as a kid and being so amazed by all the puppets and effects they used on stage. I was blown away by the stampede, and the music is just so, so epic. I know he’ll love it.
Lastly, what are some of your favorite local spots in Brooklyn you’d recommend?
S: Depends on the weather! Brooklyn Bridge Park, when it’s nice…great walking paths, playgrounds, swings, water views. Fini Patio Bar down there by the water has great pizza. Al Badawi is a Middle Eastern restaurant that we are constantly ordering from. It’s so dang good and fresh! Also, if you go eat in person, it’s BYOB, so you can bring your own bottle of wine or whatever you like and have a really affordable, amazing meal!
M: Lillo Cucina is an Italian hole-in-the-wall spot that is the most authentic we have found. Incredible pasta…their menu changes based on what they get fresh from their suppliers. Their tiramisu is also unbelievable; we’ve never found a better one, and we try them everywhere to see if we can find one to beat it. We don’t think it’s possible! Black Forest Brooklyn is a really fun beer garden with fantastic food and great stroller space. Talea Beer is an awesome brewery, also with great stroller space. Books are Magic is a great local bookstore to browse around in.
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