IRONWIRE’S INTRODUCTION: Something new has come to the Lower East Side of Manhattan.
Ava Eisendrath, who just graduated from Brown University in December, launched her ready-to-wear line Ironwire and is introducing it to the world with a pop-up at 303 Broome Street.
The pop-up will be open Thursdays, Fridays and Saturdays this month.
Eisendrath makes most of the one-of-one pieces in her art studio, while the unisex line includes a couple of looks manufactured in small batches in the Garment District.
She describes the aesthetic as “playful minimalism with a twist — taking established silhouettes and changing them slightly so they are recognizable, while surprising.”
Some of the shirts, for instance, have ties attached to the back or cutouts in unusual places.
Beyond the looks, Eisendrath wants to build a community with events at the pop-up.
“I really love community building and I think that clothes and the world that Ironwire is building around those clothes is a way to create a little sliver of the world that is a little better and a little more connected,” she said. “My goal is to make people feel safe and comfortable to then be vulnerable and brave and bold.”