New Museum Store.
Photo: Janice Chung
Yes, there are three new Uniqlos opening across the city and a block over from the former home of Opening Ceremony (RIP) is a homewares boutique owned by Williams Sonoma. But there are also new stores not run by multinational conglomerates, including the tiny Cobble Hill shoe box selling Shaker-influenced antiques, a Madison Avenue menswear shop with a Savile Row–trained tailor on call, and a bookstore that carries cookbooks alongside Maine-made hand brooms.
With the reopening of the museum comes a newly renovated and much larger shop. Visitors will find artist-collaboration pieces, including bodega-themed charms by Tschabalala Self, whose sculpture Art Lovers is displayed on the museum’s façade, and fungi, algae, and miso chocolates created by Anicka Yi and the Mexico City–based chocolatier Casa Bosques. Black baseball caps with INTERNET stitched on the front, made by Rhizome, are also available (235 Bowery).
Nonfiction, a Seoul-based line of elegantly packaged perfumes, lotions, and candles with scents like Neroli Dream and Gaiac Flower, is opening on the Lower East Side (38 Orchard St.). Farther west, Skin1004, the skin-care brand known for its Centella Light Cleansing Oil, opens in Soho (470 Broadway).
Just down the street from On and Kith, Vivobarefoot, a London-based line of shoes designed to mimic the feeling of walking barefoot, is opening its first New York store, where shoppers can get a foot scan and analysis along with movement coaching (248 Lafayette St.).
Troy Chatterton, the former manager at Three Lives & Company, is opening Wild Sorrel Cookbooks, which will carry new and used cookbooks — including ones by Alice Waters and Deborah Madison — along with hand brooms from Maine and pottery made in Connecticut (332 E. 13th St.). In Bed-Stuy, the “1619 Project” co-creator Nikole Hannah-Jones’s the North Star Books + Bar will have shelves stocked with literature by Black authors; a café serving food, coffee, and drinks made with spirits from Black-owned labels; and a basement speakeasy called Ephemera with a wall designed by Blk Mkt Vintage. The shop will host book talks, workshops, and events in the Harlem Renaissance–inspired space (339 Macon St., Bedford-Stuyvesant). Tamizdat Book Corner has set up a shop-within-a-shop at White Rabbit’s Books on the Upper West Side composed almost entirely of banned Russian literature from the Cold War to the present along with Slavic-language books (and ones in translation). Best sellers include a fairy tale set in a Russian jail written by theater director Zhenya Berkovich, who has been imprisoned since 2023 and whose lawyers smuggled out her manuscript, according to the shop (200 W. 86th St.).
Uniqlo.
Photo: Courtesy of Uniqlo
You can now stock up on socks and T-shirts at locations in Bryant Park (510 Fifth Ave.), Union Square (860 Broadway), and Williamsburg (187 Kent Ave.). As part of the expansion, Uniqlo has partnered with the New York Public Library and will support its Library After Hours event series as well as release new NYPL x Uniqlo merch.
GreenRow — the new English-country-cottage-inspired member of Williams Sonoma’s group of brands that includes West Elm and Pottery Barn — has opened its first store a few doors down from the old Opening Ceremony space. Caned chairs and overstuffed couches with block-print upholstery, whipstitched jute and flatweave rugs, floral-printed pleated sconces, and an assortment of vintage pieces are on offer (47 Howard St.).
Enfants Riches Déprimés, the brand known for its vintage-book and record store in the Marais called Anti Public Library — and its $1,500 graphic T-shirts with lines like I TOLD YOU I WAS SICK — is opening its first womenswear and menswear boutique in New York (155 Franklin St.).
The Italian teen brand (with wares barely discernible from Brandy Melville’s) follows its first U.S. store in Long Island’s Roosevelt Field mall with a new location in Soho, just a few doors down from Garage and Princess Polly (496 Broadway).
Zero + Maria Cornejo.
Photo: Courtesy of Zero + Maria Cornejo
After almost two decades in Nolita and Noho, Zero + Maria Cornejo, the sculptural-clothing line worn by Cindy Sherman and Michelle Obama, has moved in on the same block as James Cohan and Jacqueline Sullivan Gallery in Tribeca (42 Walker St.).
Kinn, the jewelry line of 14-karat-gold chains, pavé-diamond hoop earrings, and lockets, will open its first store in the city — where an exclusive yellow-diamond collection will be available — in a townhouse-style boutique (373 Bleecker St.).
Australian rug company Armadillo has opened a few blocks uptown from ABC Carpet & Home. Shoppers can find the line’s hand-knotted pieces made from Afghan wool in colors like zinc and travertine (1123 Broadway, Ste. 205).
Harris Home.
Photo: Hanna Grankvist
A one-minute walk from Salter House, the antique shop and interior-design studio Harris Home carries Shaker-influenced pieces along with new items — like pendants with silk lampshades from La Réunion, a line by artist Sarah Nsikak — and offers interiors consultations plus full-scale design (331 Henry St., Cobble Hill).
Susan Alexandra.
Photo: Courtesy of Susan Alexandra
Over the past year, dozens of new stores have opened on Madison, and more are coming: Dôen opens its second New York City shop in a space designed by Amy Kehoe and Todd Nickey of Nickey Kehoe, who cite a trip to Versailles as part of the inspiration for the uptown store (1013 Madison Ave.); Fleur du Mal is opening its second Manhattan shop in a boudoirlike burgundy-velvet-decked space (901 Madison Ave.); and Susan Alexandra’s second boutique, next to Nectar Cafe, is stocked with martini menorahs and I ❤️ NEW YORK beaded bags. Shoppers can take a selfie in a custom Murano-glass mirror under a seed-beaded chandelier (1088 Madison Ave.). A block away, customizable puffy-heart and bubble-letter necklaces on rainbow-colored paracord and faux-gold chains that cost less than $200 are for sale at Roxanne Assoulin (1069 Madison Ave.). For about 25 times that price, you will be able to buy the rotating pendants and rose-gold chains at Marli, the high-end-jewelry line worn by Bella Hadid and Rihanna, which will open a two-story Art Deco–inspired flagship with a Champagne and espresso bar (67th St., at Madison Ave.). Thom Sweeney, the British made-to-measure and ready-to-wear menswear line, will offer appointments with Savile Row–trained bespoke cutter Max Whitaker along with a full bar with free drinks on the top floor. At Missoni’s new two-level boutique, located in the spot once occupied by J. Mendel, shoppers can ascend a multicolor staircase reminiscent of the Italian designer’s zigzag textiles (787 Madison Ave.).
Those on the hunt for a tasteful greige couch can soon try Castlery, a mid-century-modernish furniture line that will open a 3,000-square-foot Chelsea space just blocks from West Elm and Room & Board. Complimentary interior styling consultations are available (120 W. 18th St.).
The five-story townhouse space where Meta opened a pop-up in November will now be a flagship store where visitors can try on AI glasses and VR headsets (697 Fifth Ave.).
Costa Brazil — a line of skin- and body-care products made with Amazonian ingredients that was started by former Calvin Klein womenswear creative director Francisco Costa — comes to a new neighborhood (20 Hudson Yds., Ste. 106).
Thank you for subscribing and supporting our journalism.
If you prefer to read in print, you can also find this article in the April 6, 2026, issue of
New York Magazine.
Want more stories like this one? Subscribe now
to support our journalism and get unlimited access to our coverage.
If you prefer to read in print, you can also find this article in the April 6, 2026, issue of
New York Magazine.
get the strategist newsletter
Actually good deals, smart shopping advice, and exclusive discounts.
Vox Media, LLC Terms and Privacy Notice
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.