Maman, the Martha Stewart-approved New York City bakery, is turning its focus to Dallas amid a nationwide expansion, co-founder Elisa Marshall told The Dallas Morning News in mid-April 2026.
A former wedding planner turned restaurateur, Marshall values Maman’s blue-and-white French farmhouse design as much as she does the taste of its croissants, quiche and coffee.
Dallas customers match those values, she said. The company is concentrating on North Texas, with a plan to open about 10 shops in D-FW in the next three years.
“I feel like our Dallas customer has such an appreciation for design, aesthetic, entertaining, beautiful things, thoughtfulness and detail,” Marshall said. “It’s a refined customer who has an appreciation for what we do.”
Maman’s first shop in Texas opened in University Park, at Preston Road and Northwest Highway, in late 2025. Lines wrapped around the block.
That’s kind of Maman’s thing: Lines of customers formed at Maman in New York during its first year open, in 2014, as word spread that the bakery’s Nutty Chocolate Chip Cookie might be the best in the city. The company has been featured by The New York Times, in Oprah’s Favorite Things and by Martha Stewart — who put her name on several menu items, including a rather good chicken salad sandwich available at the University Park shop.
Part of the allure to Maman is its pretty pastries, displayed as customers wait to order. (Christine Vo/Staff Photographer)
Maman has more than 20 shops in New York City, over a dozen each in Washington D.C and in southern Florida, and two in Canada.
“The next major market is Dallas,” Marshall said.
Where Maman will open in Dallas-Fort Worth
University Park: Texas’ first shop is already open at 4004 Villanova St., Dallas.
Lakewood: The second in Texas will be at Mockingbird Lane and Abrams Road, in the former Palmer’s Hot Chicken. Look for Maman at 6465 E. Mockingbird Lane, Dallas, opening April 23, 2026.
Casa Linda in East Dallas: Then, Maman expects to open at 1152 N. Buckner Blvd., in a renovated Schlotzsky’s, in July 2026.
East Dallas, near Uptown: On the edge of Old East Dallas, near Central Expressway, Maman plans to open at 2752 N. Haskell Ave. in September or October 2026. Remember the Leaning Tower of Dallas? That site has since been scraped, and Maman will be part of the new development in its place.
Design District: Maman will join The Seam, a redo of a 1970s complex at 1444 Oak Lawn Ave., with a projected opening in late 2026. Maman is the third food-and-beverage concept The News has reported at The Seam so far, following news that Mediterranean restaurant Aba and cocktail lounge Lumis are coming soon.
West Plano: Maman’s first shop in the Dallas suburbs is expected at Plano’s Shops at Legacy East, at 7200 Bishop Road, in late 2026.
The Cheesy Brisket Croissant Roll at Maman is an exclusive item to Dallas. (Christine Vo/Staff Photographer)
Maman’s expansion plan
The company was never going to enter Dallas in a small way.
Maman’s strategy in Dallas-Fort Worth is to open a handful of stores because of its scratch kitchen business model. Bakery items like cookie dough are made at a commissary kitchen, or an off-site facility focused on food production. Workers at the regional commissary kitchens deliver to local stores every day.
“If you have a cookie at the Preston store and a cookie in Lakewood, they’re going to taste like the same cookie,” Marshall said.
The Pumpkin Pie Croissant Cube was a late 2025 offering at Maman. Now that it’s spring 2026, the croissant cube is cherry flavored and topped with with torched meringue. (Christine Vo/Staff Photographer)
The shop sells a pastry case full of sweet and savory items like a pistachio-chocolate croissant, cheddar-scallion scone, brisket croissant roll and a Martha Stewart-labeled milk chocolate crème brûlée sugar bun.
“The kitchen in our first Dallas location is very tiny,” the co-founder said. “We would never be able to do that if we didn’t have the commissary model.”
Consumers looking to visit Maman should consider waiting for North Texas’ second location, opening any day now near Dallas’ Lakewood neighborhood. The shop’s atrium — the covered patio where kids used to play yard games when this was a chicken restaurant — is now a green space with flowers.
“To me, it’s a better representation of our lifestyle brand,” the co-founder said.
And, it’s a sneak peek of what other Dallas-area Mamans might look like.
We’ll update this story if Maman announces other locations opening in Dallas-Fort Worth.
Dallas residents Jenny Lara, 29, (left) Jasmine Ortiz, 29, (center) and Anna Lara, 27, talk at Maman at its opening in November 2025. Lines wrapped around the shop in University Park. (Christine Vo/Staff Photographer)