The annual Persian Parade marched down Madison Avenue on Sunday with a more somber tone than in years past, as organizers and attendees reflected on ongoing unrest in Iran.
Music and costumes remained part of the celebration, but organizers said they intentionally struck a more serious mood for the event, which has traditionally highlighted Iranian culture and heritage.
What You Need To Know
The Persian Parade returned to Madison Avenue with a more serious tone this year
Organizers dedicated the event to people in Iran amid ongoing unrest
Protesters along the route called for regime change as the parade emphasized unity and remembrance
“We dedicated this parade to the brave men and women of Iran. They’re in our thoughts, our prayers. This parade was done with a heavy heart,” said Betty Emamian, the parade’s director of communications. “We were very sensitive how we did the parade this year. We just wish for free Iran. That’s our wish.”
First held in 2004, the Persian Parade has long served as a celebration of Iranian history, culture and identity. This year, however, many Iranian Americans in attendance said the ongoing conflict in Iran left them balancing pride with grief.
“It’s always important. It’s the culture. We need to keep it alive for the next generation, for our kids, forever. But this year it’s more important, being here, showing up for these people who gave their lives for the freedom of Iran,” said Mona Aminzadeh, a paradegoer.
Another attendee said the event served as a tribute to those impacted by the conflict.
“They live in our hearts and we try to celebrate their life and we dedicate our life to make our country better and continue their way of living,” the attendee said.
The parade also drew protesters calling for regime change in Iran, with chants echoing along the route.
Emamian said organizers aimed to strike a balance between honoring tradition and acknowledging the current moment.
“This was more a parade of solidarity, unity and remembrance,” she said. “It was important to remember what’s going on in Iran and be a voice for them, and also keep the tone of the parade appropriate with what’s going on in Iran and be sensitive to that.”
Organizers said they hope the event highlights unity and peaceful expression, while advocating for a future in Iran defined by peace, prosperity and respect for all.