For decades, the idea of prime New York real estate meant a specific set of Manhattan addresses near Central Park, known for their distinctive architectural aesthetics and traditional white-glove service. But in recent years, prime real estate has expanded beyond those long-established boundaries. Where traditional residential life once emphasized formality and separation from the city, today’s buyers are increasingly drawn to a more fluid style of living that offers all the perks without any of the pretension: views of and easy access to nature, wellness-oriented design and amenities, immersion into a vibrant neighborhood. These days, a home needs to support a seamless rhythm between work, social life, and retreat.
One Domino Square in Williamsburg reinforces that ethos at every turn. Set along the East River on the former site of the Domino Sugar Refinery in Brooklyn, the high-end condominiums embody what developer Two Trees describes as a new, modern type of luxury—one rooted in lifestyle, connectivity, and understated design. The market response has reflected that shift: One Domino Square is already more than 70% sold and has emerged as one of New York City’s fastest-selling residential developments.
This transformation did not happen overnight. Developer Two Trees—best known for helping transform DUMBO into one of Brooklyn’s most sought-after neighborhoods—has spent years reshaping the Domino Sugar Factory site into a vibrant residential and cultural destination. For more than a century, the refinery defined the Williamsburg waterfront with its monumental industrial silhouette. Today, the site has been reimagined as a mixed-use waterfront district anchored by Domino Park and One Domino Square, Selldorf Architects’ first major residential project in Brooklyn.
Selldorf Architects, whose portfolio includes institutions such as the Frick Collection, Neue Galerie New York, David Zwirner galleries, and the National Gallery in London, brings a distinctly gallery-informed sensibility to the building. Known for an elegant restraint that prioritizes proportion, light, and materiality, the firm approached One Domino Square with the same quiet rigor that defines its cultural work. Expansive eight-foot tilt-and-turn windows frame the river and skyline beyond, dissolving the boundary between interior and exterior while allowing natural light and fresh air to animate each residence throughout the day. Ceiling heights reaching up to 11 feet amplify that sense of openness and calm.
As such, views are among the defining luxuries of One Domino Square, and perhaps its most compelling expression of waterfront NYC living. Positioned directly on the Brooklyn waterfront, the complex looks west across the East River toward the full sweep of Manhattan, featuring sight lines that encompass the Empire State Building, the Statue of Liberty, New York Harbor, and the city’s iconic bridges. There is a paradox to New York views: From within Manhattan itself, it is often difficult to see the city in its entirety; from One Domino Square, however, the skyline reveals itself all at once.
Inside, attention turns to earthy materiality, creating a pervasive sense of calm and grounding. Kitchens, designed by Annabelle Selldorf, are sculptural yet deeply functional. Two distinct palettes, cool and warm, offer contrasting expressions: high-gloss lacquer cabinetry paired with Atlantic lava stone, or teak cabinetry set against Bianco Carrara marble. Gaggenau appliances elevate the kitchen’s functionality, while bespoke fixtures like brushed stainless steel faucets and custom hardware underscore the level of craftsmanship throughout. Bathrooms extend the material-focused narrative into more intimate, spa-like territory. Primary baths are clad in Direto grey river stone, with curbless walk-in showers, freestanding soaking tubs, and radiant heated floors that transform daily routines into restorative rituals.
While the residences serve as a private sanctuary, The Club at One Domino Square extends that same design philosophy across more than 45,000 square feet of amenities. Here, the atmosphere feels less like a conventional amenity floor and more like a modern private members’ club overlooking the river. The Aquatics Center features a particularly robust wellness program, complete with a heated indoor lap pool, hydrotherapy spa, sauna, steam rooms, warm- and cold-plunge pools, and recovery-oriented spaces inspired as much by boutique hospitality as by residential living. Outdoors, a resort-style pool and landscaped sundeck overlook Domino Park. Residents step directly from the building into the five-acre waterfront park designed by Field Operations—the James Corner landscape architecture firm behind the High Line—making the park itself feel like an extension of the building’s amenity offering.
Elsewhere, social spaces unfold with the same tactile sensibility found inside the residences: lounges anchored by fireplaces, a softly lit coffee bar, a chef’s kitchen, and private dining room designed for entertaining, as well as alfresco terraces with barbecue areas facing the river. Even the workspaces—complete with private conference booths and collaborative lounges—reflect the realities of contemporary life, where productivity and leisure increasingly coexist under one roof. Additional amenities, including a golf simulator, reinforce the building’s emphasis on recreation and lifestyle without requiring residents to leave home.
One Domino Square’s approach to luxury is inseparable from its setting. Williamsburg has matured into one of New York’s most established cultural and culinary destinations, particularly along the Brooklyn waterfront surrounding Domino Park. Residents can easily slip into the rhythms of the neighborhood, whether that’s dinner at Missy Robbins’s Misi, coffee at Birdee, or browsing design-forward home goods at Beam, which carries brands such as Ethnicraft, Audo Copenhagen, Ferm Living, and HAY. Plus, within just a few blocks of the development are five current or former Michelin-starred restaurants: Aska, Francie, The Four Horsemen, Meadowsweet, and the legendary Peter Luger. The experience in Williamsburg reinforces One Domino Square’s larger lifestyle thesis: a seamless movement between private retreat and urban energy.
For a growing number of New Yorkers, luxury Williamsburg condominiums are no longer viewed as an alternative to Manhattan living, but as a deliberate first choice—particularly when paired with waterfront access, architectural pedigree, and a stronger connection to lifestyle. One Domino Square sits squarely within these shifting priorities, and, in many ways, leads them. That momentum was underscored earlier this year when Penthouse 3A sold for $7 million, setting a Brooklyn record for price per square foot at $3,313. This lifestyle-first positioning has resonated not only with buyers, but within the broader real estate community itself, where brokers and developers have increasingly pointed clients toward One Domino Square as a benchmark for Brooklyn luxury living.
By combining a historically significant site with forward-thinking design, expansive waterfront views, and a deeply considered relationship to place, One Domino Square captures a moment when New York’s luxury buyers are redefining what prime truly means.
For those ready to experience it firsthand: Schedule a private tour of One Domino Square, or explore available residences at onedominosquare.com.