Better recommendations, true-to-size fit predictions, and personalized experiences are coming to e-commerce, thanks to AI’s bigger role in shopping. Now, brands must take action to make sure they don’t get left behind. But what does that look like?
On Tuesday, May 27, Vogue Business joined commerce platform Swap to bring industry leaders across fashion, beauty, and luxury together to discuss a game plan. Over a four-course dinner at Marcel, the new restaurant inside the iconic Breuer Building at Sotheby’s on Madison Avenue in New York City, insiders shared their perspectives on what the AI era means for business, and how they’re thinking about its role in shaping the future.
Guests from brands including Chanel, Gabriela Hearst, L’Oréal Group, OTB, Veronica Beard, and more attended the evening, led by Vogue Business executive editor Hilary Milnes.
