Lamar Jackson has already conquered Baltimore, South Florida, and most of the NFL highlight reel, but the Ravens quarterback offered another reminder this week that his popularity stretches far beyond football.

Jackson was mobbed by Knicks fans while walking around the streets of New York City during the NBA Finals, turning a routine appearance near Madison Square Garden into another viral moment for one of the league’s most recognizable stars. The Ravens shared video of Jackson surrounded by fans, police officers, and others as he moved through the crowd during the Knicks-Spurs Finals scene, with supporters shouting, recording, and attempting to get close to the two-time NFL MVP.

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According to reports, Jackson had hoped to attend Game 4 between the Knicks and Spurs, but courtside seats were above what he wanted to spend. Instead of disappearing into a private suite or avoiding the crowd entirely, Jackson spent part of the evening engaging with fans, members of the NYPD, and people gathered near the arena as New York continued its pursuit of a championship.

The scene said plenty about Jackson’s reach. He is one of the NFL’s most electrifying players. Still, his fame has moved into a different tier because of his style, authenticity, and connection with fans who view him as both a superstar and a relatable figure. Jackson has never presented himself as overly polished or distant, and moments like Wednesday night show why he resonates with so many people outside Baltimore’s market.

Jackson is entering another important season with the Ravens, who are attempting to turn one of the NFL’s most talented rosters into a Super Bowl team. His profile remains central to everything Baltimore does, from its offensive identity to its national relevance, and scenes like the one in New York show how easily he can become the biggest attraction even when he is away from the football field.

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For a quarterback who has already won two MVP awards, Jackson’s next step is clear. He wants a Super Bowl. Until then, his celebrity will continue to follow him everywhere, even on a crowded New York sidewalk during the NBA Finals.

This article originally appeared on Ravens Wire: Lamar Jackson skips pricey Knicks ticket, steals the show outside MSG