Thousands of New Yorkers descended into the streets late Saturday night to celebrate the Knicks’ historic NBA Championship win.
Excitement had been bubbling across the city during the playoffs, with Knicks-themed merch and watch parties across the five boroughs.
It’s a feeling of collectivism explored in a new article by Forbes contributor and media insider David Doty. The article features CEO and growth adviser Kathrin Lausch.
They joined “The Rush Hour” on Monday to talk about the joy being felt by New Yorkers, and how companies can lean on trends in the current economic climate.
Tap the video player above to watch the interview.