While we have all been focusing on Jordyn Woods’s lucky clutch, another favorite bag of New York ladies has been relaunched: the Fendi Baguette. And while there were many love affairs on Sex and the City, perhaps Carrie Bradshaw’s true soulmate was right under her arm. The bag was as essential to Bradshaw as her Manolo Blahniks, and the two are finally back together again, in a way. Sarah Jessica Parker stars alongside Jessica Alba, Emma D’Arcy, Bang Chan, Iris Law, and more in Fendi’s latest campaign, shot by Bibi Borthwick.
With Maria Grazia Chiuri at the helm, the Baguette is back in its original shape (squishy and made to fit comfortably under your arm) and style, and it is as colorful as ever. Maybe you’d like the zebra-print one Parker is holding, or you’d like to rep the Knicks with a not-so-subtle blue-and-orange version. There are monograms, beads, and a DIY option, and yes, Carrie’s purple sequin Baguette is also available. Happy shopping!
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