KICK OFF: Designer Harry Nuriev’s Crosby Studios kick-started into the world of sports with an exhibition and new retail concept featuring branded merchandise and a curated selection of fashion, design, technology and lifestyle products.
As soccer fans from around the world flock to North America for the World Cup, the Paris-based design firm unveiled “Home of Football: Home & Away” on Monday. The exhibit unfolded in partnership with Home of Football, a new cultural destination dedicated to the globally beloved game, which opened in the heart of New York’s design district between Chelsea and Hudson Yards on Monday.
Inside the Chelsea, New York City space, Nuriev created an immersive six-chapter exhibition where sport, art, design and fashion intersect. The showcase was curated by multidisciplinary art and cultural platform Air Afrique, known for its high-profile collaborations with brands like Nike and design-forward vision pioneered by its team of young creatives of African descent. Named after the defunct, pioneering pan-African airline founded in 1961, the group champions African and African diaspora expression.
The Crosby Shop retail concept.
Pauline Shapiro
The Home of Football exhibit also marks the first time pieces from the privately owned Manzano Heritage Collection have been on display. Highlights include iconic football memorabilia such as Pelé’s 1958 World Cup jersey, Ronaldo artifacts from Brazil’s 2002 victory and a New York Cosmos installation, all presented in a mint green environment with circular, metallic forms inspired by footballs and lunar phases.
Nuriev, the creative behind Crosby Studios, which has sealed design projects for such varied brands as Jimmy Choo, Nike, Valentino, Baccarat, Augustinus Bader and Dover Street Market, is a rising figure on the global design scene for his furniture and immersive installations. He was named design event Maison&Objet’s Designer of the Year 2026.
“This concept is about the clash between football, fashion and art culture. It is a form of cultural transformism, translating the energy and visual codes of football into a new media format that feels open and accessible, not only to football fans, but also to people discovering this world for the first time,” Nuriev said. The exhibit will be on display until July 19.
Harry Nuriev
Daniel Roché