Anyone who has spent time in Seoul knows how central the Han River is to the city’s social life and its long evenings by the water, tables covered in shared dishes, barbecue smoke in the air, celebrations that stretch well past midnight. LALAON on the Williamsburg waterfront, is built around that exact culture, transplanted to the East River by founders Ju Young Oh and Min Sung Kang, who grew up living it. At over 10,000 square feet and 300-plus seats—a 40-seat bar, main dining room, mezzanine for private events, and a 100-seat outdoor patio overlooking the water—this is a place designed for big nights and bigger gatherings. Korean barbecue anchors the experience, with premium cuts served Han-sang style alongside steamed egg, ssam sets, traditional stews, and an extensive banchan program overseen by a chef with more than 40 years of experience in Korean side dishes. The broader menu spans raw bar, Korean-Chinese comfort dishes, bibim-naengmyeon, galbi kimchi fried rice, and hand-folded dumplings made in house. Broths simmer for days; kimchi is made on premises. The cocktail program weaves in soju, yuzu, lychee, and jasmine with a light touch.