Everybody was a winner at the annual pre‑ESPY luxury lounge in New York on Tuesday.

Leading up to one of sports’ biggest nights, GBK hosted a gifting event where elite athletes, ESPY nominees and celebrities sampled premium brands to enjoy and take home. The 2026 swag bag delivered once again with an over‑the‑top mix of luxury travel, wellness experiences, creative services, fashion and gourmet eats.

Mikaela Shiffrin, Cam Heyward, Miles McBride and Fabulous the Rapper were among the biggest names inside the penthouse lounge. They were joined by Olympic ice dancers Alex and Maia Shibutani, “RHOBH’s” Sutton Stracke and Bravo’s “Next Gen NYC” duo Georgina McCann and Shai Fruchter. The afternoon also drew top ESPY nominees and Paralympic medalists.

“Athletes really want things that are going to help them stay healthy and be able to perform and entertain us all,” GBK CEO Gavin Keilly said. “At the end of the day, we are helping them — we are honoring them for their achievements. We have a talent handler walking them around, introducing them to each of the brands… most of them take photos with the brands… the talent handler carries the bag around and puts all the swag inside.”

The standout brands this year centered on high‑end wellness and tech innovations, from InBody’s medical‑grade body analysis to Nuropod’s neuromodulation wearable and Dulsa’s award‑winning gut‑health formula. Prestige beauty and lifestyle offerings rounded out the lineup, including Wontech USA’s Oligio X skin‑tightening treatments and Your Book Is Your Hook’s bespoke celebrity publishing services.

Knicks star Miles McBride with Dulsa. Credit: Jaclyn Gentilesco

Health and wellness

The 2026 bag leans heavily into health, wellness and aesthetic products:

InBody – medical‑grade body composition technology

Nuropod by Parasym – wearable neuromodulation device

Dulsa Botanical Complex – sugar‑free gut‑health and metabolism formula

Wontech USA – Oligio X skin‑tightening technology and K‑beauty treatments

Tru Niagen Hydration – wellness hydration products

Rams star Josh Wallace with InBody. Credit: Jaclyn Gentilesco

Publishing, media and creative Services

Star athletes and celebrities also received a curated selection of premium communication and media‑training activations:

Your Book Is Your Hook – celebrity book development

Action Takers Publishing – publishing and author services

Speech Fox – speech and communication coaching

ESPY nominee Kyndal Stowers with Wontech. Credit: Jaclyn Gentilesco

Fashion and apparel

The bag also included a mix of lifestyle apparel:

Antigua Apparel – performance and lifestyle apparel

Roots of Fight – athlete‑inspired apparel and collectibles

Real Housewives of Beverly Hills Star Sutton Stracke with Your Book is Your Hook. Credit: Jaclyn Gentilesco

Food, beverage and culinary experiences

A variety of indulgent snacks and health‑focused goodies were included:

Baby’s Buns & Buckets -Thai‑style eatery

Legendary Foods – protein‑forward snacks

Hormbles Chormbles – protein‑forward candy

Solid Wiggles – artisanal gelatin desserts

LALO Tequila – premium tequila

ESPY Nominee Tegan Kevan with Nuropod. Credit: Jaclyn Gentilesco

Travel and resort experience

Last but not least, the bag featured travel experiences:

Sailrock South Caicos – luxury resort and travel experiences

Swim Up Hill Foundation & Soweto Swim School (Philanthropy) – highlighted its mission to expand swimming access in South African townships by building community pools and teaching water safety to local children.