BRYAN, Texas (KBTX) – This segment on The Three was paid for and sponsored by Smith Dairy Queens.
Smith Dairy Queens locations across the Brazos Valley will participate in Dairy Queen’s annual Miracle Treat Day on Thursday, with blizzard sales and a portion of net proceeds going to Baylor Scott & White’s children’s hospital in Temple.
Smith Dairy Queens operates 38 locations across the Brazos Valley, including a recently opened store in Franklin, Texas.
How the fundraiser works
Selena Becerra, manager at the Smith Dairy Queens Villa Maria location in Bryan, said Miracle Treat Day is one of the biggest days of the year for the company.
“Without these funds, these kids, they wouldn’t be able to get the care and the medicine that they need,” Becerra said. “We just feel that it’s very important to Smith Dairy Queens that we just do our best, show up and show out on that day.”
In addition to Blizzard sales, locations will sell cards and hold raffles. The Villa Maria location in Bryan has also assembled prize bundles for a raffle leading up to and through Miracle Treat Day. Becerra said all proceeds collected will be tallied at the end of the event.
Becerra said Smith Dairy Queens has previously ranked in the top three nationally for Miracle Treat Day donations. The goal this year is to raise more than last year.
Franklin location joins for first time
Ashley Rueda, assistant manager at the Smith Dairy Queens Franklin location, said the store is participating in Miracle Treat Day for the first time.
“They are a really big community. They all sit together,” Rueda said. “We are hoping we can bring in a lot of traffic for Miracle Treat Day and raise as much proceeds as we can.”
Rueda said she values Smith Dairy Queens’ commitment to community giving.
“Whenever it comes to giving back to these children and families that are in need, helping them in any way, shape, or form we can, we love it,” Rueda said.
New Blizzard flavors available
Becerra recommended customers try one of three new Blizzard flavors available for the event: strawberry mango, Mexican hot chocolate, and Biscoff.
Miracle Treat Day is Thursday at all Smith Dairy Queens locations across the Brazos Valley.
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