STATEN ISLAND, N.Y. — Pete Davidson is teaming up with Amazon for a new ad campaign promoting the launch of Alexa+, the company’s next-generation AI assistant.
In the first spot, titled “Pete Davidson books a ride with the all-new Alexa+,” the Staten Island native starts his morning with a cup of coffee and a mild identity crisis.
“You know, I’ve been thinking … maybe I should just go by Peter now?” he muses to Alexa. The two banter over possible nicknames — “Petey,” “Little P,” “Big D” and “Double P” — before Davidson ultimately decides to stick with the classic. “Pete. I like it,” Alexa says approvingly. “I like you too,” Pete replies with a smile.
The second ad, “Pete Davidson fixes his sink with the all-new Alexa+,” finds him crouched under a cabinet, armed with the wrong tools.
“Uh, I need help fixing my sink,” he tells Alexa. When asked if he has a pipe wrench, Davidson holds up a scrub brush. “Maybe I should schedule a plumber on Thumbtack,” Alexa replies. “Good call,” he says. “You da man!”
According to Amazon, Alexa+ is its most advanced and proactive AI assistant yet, designed for more natural back-and-forth exchanges. It can help users manage their homes, plan their schedules, discover entertainment, and connect with thousands of services like Uber and Thumbtack. Alexa+ is available for free with Prime membership or as a paid monthly subscription for non-members.
The Amazon campaign marks another addition to Davidson’s growing list of projects. The comedian is set to star in “That Time We Met,” a romantic comedy opposite “Fallout” star Ella Purnell. Davidson has been steadily expanding his acting résumé, starring earlier this year in the horror film “The Home” and the action-comedy “The Pickup,” alongside Eddie Murphy.
Off-screen, Davidson and his girlfriend, model Elsie Hewitt, are preparing to welcome their first child together. The couple has reportedly talked about marriage but isn’t rushing down the aisle just yet. Davidson has spoken openly about his excitement for fatherhood, saying it’s something he’s wanted “since I was young.”
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