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There’s a certain allure to French women like Chloé Harrouche. The Loulou de Saison founder and creative director embodies the lived-in nonchalance we Americans have long tried to bottle up as “je ne sais quoi.”
“More and more, I see American girls and they look Parisian—they are very chic,” Harrouche tells ELLE. “Parisian style is about codes,” she adds, noting key tenets like proportion and pairing investment pieces with wardrobe essentials. It’s that quiet confidence—and disciplined approach to dressing—that defines Loulou de Saison.
Founded in 2019, Loulou de Saison was born from Harrouche’s own wardrobe philosophy: timeless essentials, like a great topcoat, a pair of essential denim, filtered through a distinctly Parisian lens, but designed for the rhythm of modern life.
Loulou de Saison
A look from the fall/winter 2026 collection.
“Loulou de Saison was created in a city, with the stiffness of a city,” she says. “But at the same time, there is a freedom and this organic feeling that you get when you see the pieces.”
While rooted in French dressing, the brand has cultivated a devoted American following drawn to its structured yet unfussy tailoring and drop-waist shift dresses—pieces that move seamlessly from the office to dinner. “Americans were always at the beginning of the brand,” Harrouche says. “They understand very well what I want to say.”
Now the label is expanding its U.S. footprint with a debut at one of New York’s most sacred department stores: Bloomingdale’s.
Loulou de Saison
A look from the high summer 2026 collection.
Loulou de Saison
A look from the fall/winter 2026 collection.
Described by Harrouche as a “little boudoir,” the 430-square-foot store-in-store—the brand’s first boutique outside of France—models its Neoclassical and Art Deco furnishings after Parisian apartments and includes selections from the fall/winter 2026 and high summer collections.
Both lines draw inspiration from bygone icons: Jacques Deray’s La Piscine, starring Jane Birkin and Romy Schneider, and jet-set muses like Lee Radziwill. But Harrouche refuses to romanticize the past at the expense of wearability.
“When you see the high waist, we don’t want to wear this,” she says, noting how every vintage reference is reworked to suit the realities of modern life. “It’s uncomfortable. It’s impossible to wear this. You have to adapt.”
Loulou de Saison
Loulou de Saison’s store-in-store at Bloomingdale’s New York.
For Harrouche, the best wardrobes embrace duality and, maybe most importantly, balance. The philosophy is perhaps best understood through another iconic French export: la cuisine.
“Like cooking, if you put sugar, sugar, and sugar, I’m not sure it will be too good,” she explains. “You have to put a bit of savory, a bit of sweet. The balance is very subtle.”