Every August, the U.S. Open transforms Flushing Meadows into one of the city’s most festive destinations, and for years, the cocktails that defined the tournament experience—namely the Honey Deuce and a more recent newcomer, the Ace Paloma—stayed largely within the grounds of the USTA Billie Jean King National Tennis Center. If you wanted one, you had to be there.
That is changing as the tournament’s signature cocktails are being served at bars, restaurants, and hotels across New York City in a deliberate push to extend the U.S. Open experience beyond the stadium gates.
The Honey Deuce, the tournament’s original signature drink, has been served at the Open since 2007 and has become one of the most photographed cocktails in the country during tournament season. The Ace Paloma, made with Maestro Dobel Tequila, the Open’s first-ever official tequila partner, debuted in 2023 and quickly earned its own following. Now a third cocktail is joining the lineup: the Moët Serve, a new drink debuting simultaneously at Arthur Ashe Stadium and at a select number of New York City venues, marking the first time the champagne house has had a signature tournament cocktail of its own.
The shift reflects a broader strategy by the tournament’s liquor brand partners to turn the U.S. Open into a citywide event rather than a destination you have to travel to Queens to experience. (The hoteliers, meanwhile, have already been doing this for awhile.) For cocktail lovers who would rather watch the matches from a rooftop bar in Meatpacking or a biergarten in Williamsburg, the options have never been better.
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