The event will transform Times Square Plaza into a pickleball destination, featuring a professional court, complimentary public play, appearances by Major League Pickleball professionals, live DJ entertainment, brand activations, giveaways and product sampling. Participating brands include Prince, Rhone, K-Swiss, Cabot, Zespri and One Times Square.

The celebration coincides with a major week for racquet sports in New York, including the start of the U.S. Open and the Major League Pickleball Finals, taking place August 28–30 at CityPickle’s Wollman Rink location in Central Park.