LAS VEGAS (KSNV) — Nearly two weeks after 63-year-old Alisa Goods was last seen, her family is pleading for help as they search for the New York grandmother who disappeared after her last known location was traced to a CVS pharmacy near the intersection of Harmon and Paradise.

Goods’ daughter, Kristen Goods, said her mother is typically in constant contact and would not suddenly stop communicating.

“She would never drop off of the radar. She would never drop off of the radar. And especially for this amount of time. It is alarming,” Kristen Goods said.

Kristen Goods said there are daily routines her mother follows with her phone that have now stopped.

“She would never not be in touch with her mom. There is just specific things that she has just ritually done with her phone that we know to be a daily thing that she would do. And now things have just ceased, and we do not know where she is,” she said.

Goods’ niece, Alana Calloway, said she began receiving unusual messages from one of Goods’ phones.

“I received a text immediately saying, ‘Hi, Alana.’ I knew right away. It did not sound the way she and I would normally communicate,” Calloway said.

The same number also contacted Goods’ son, with requests that Calloway said escalated from gas money to a need for Bitcoin.

Former FBI agent Ray Johnson said the situation could involve a ‘spoofed’ phone number or hijacked account.

“From the outside looking in, any number of things can come to play here,” Johnson said.

“It is very common to have your account hijacked or what is often called ‘spoofed’. And if you have your e-sim transferred or you have your identity taken over electronically, it is very easy to make a phone call appearing to be you,” he said.

Johnson said he expects Las Vegas Metropolitan Police investigators to focus on surveillance video from Goods’ last known whereabouts and that the FBI could potentially assist.

“In a case like this, as an investigator, my most important thing right now is proof of life and corroboration of known evidence,” Johnson said.

As the search continues, Kristen Goods asked the public to think back to any interaction that might stand out.

“Always got her teeth showing. Always looking to say, ‘How are you doing?’ To give that, I will not say grandmotherly, but I will say lovingly type of ‘Hi, nice to meet you. I am who I am, and it is good to see you,’” she said.

Kristen Goods said her mother is a central figure in their family and they want her home.

“A mother, a grandmother, a great-grandmother. She has a lot of hats, and she means a lot to a lot of people, and we just want her back,” she said.

Calloway also urged anyone with information to come forward.

“Anybody out there that is watching and that can help, we are asking for help. More importantly, she is still missing. She is still missing. Las Vegas Metropolitan Police Department, she is still missing,” Calloway said.

The Las Vegas Metropolitan Police Department has confirmed to News 3 that they are investigating Goods’ whereabouts.