Just in time for New York Fashion Week and the US Open — step into a room full of Snoopy and Woodstock dolls, all dressed by famous designers and brands.
Snoopy and Woodstock can be seen wearing Tommy Hilfiger, New York or Nowhere, Levi’s, Adidas and more. The famous beagle and his feathered friend have been dressed by fashion icons for more than 40 years.
“This project dates back to the 1980s when a woman named Connie Bouchard asked every single famous designer in the entire world to design outfits for Snoopy and his sister Belle. And we’ve reimagined the program from the 80s into dolls that are mostly Snoopy and Woodstock,” said Melissa Menta, the senior vice president of global brand and communications for Peanuts.
It’s all part of the “Snoopy in Style” exhibition at a large space in the Meatpacking District. It looks back on more than 75 years of Charles Schulz’s classic comic strip characters like Charlie Brown and Lucy, Linus and Sally, Schroeder and Snoopy.
The show was conceived last year in Paris for Peanuts’ 75th birthday.
“It was so successful in Paris we decided to bring it to New York and add things, so we added Joe Cool’s listening lounge where you can go in and listen to music, we also added a US Open section about Billie Jean King and Charles Schulz, and there’s really fun photo ops and it’s free,” said Menta, who noted that Schulz and tennis legend Billie Jean King were great friends over the years.
Among those checking out the exhibition was the widow of Charles Schulz, Jean Schulz, who said that the legendary cartoonist was serious about each character having some defining characteristics.
“For Charlie Brown it’s his shirt, for Lucy it’s her blue dress, for Sally it’s her pink outfit, so he understood that readers of the comic strip may only read it one day and they need to get the picture of what it is, so characters need to be clear and well defined,” said Jean Schulz.
“Snoopy is Style” is at 25 Little West 12th St. through Sept. 26, a reminder of the tremendous impact Peanuts has had on fashion, design, sports, music and pop culture.