Understated yet stylish New York women who frequent Salon 94 on east 89th street, Café Sabarsky, or the Toteme-Khaite-The Row triangle on the Upper East side, will want to add a downtown destination to their weekend rotation. Dutch womenswear label, Róhe, has planted its flag at 77 Mercer street. It’s a true wardrobing label: the pieces are modern, elegant, and buildable. Inherently minimalist in its aesthetic, each piece still feels emotional, be it in the materiality, the details, or the texture. You may have become familiar with the brand from their strong online presence, if not through our edits on Vogue Shopping—the label has exploded since getting its start in 2021. In the early days of supporting the brand, I’d often get stopped in the streets during fashion week by editors, stylists, and buyers asking who was behind a leather jacket or trouser I was wearing. The label has assortments on all of the major online players, though now, you can get to know them on a deeper level, entering the world of Róhe and Amsterdam’s Huis de Vicq right at home in Manhattan.
When you enter the store off the bustling cobblestone streets of SoHo, you’re transported to a minimalist’s oasis—and you can’t help but whip your phone out for a photo. The front quarter of the store feels more like a gallery space than a retail shop, complete with bespoke woodwork by Dutch DeanWorks stocked with porcelain cups from Japanese brand Time & Style, where customers are offered tea and encouraged to stay a while.
The space is home to collectible interior design pieces including chairs from Olivier Gagnère, white slipcovered Gervasoni Ghost couches, and classic Dutch paintings. Those who stay to try on pieces from the collection are in for a real treat in the dressing rooms. The largest even has a sky light, which for a ground level Manhattan building feels like a real luxury.
In addition to the brand’s fall/winter collection displayed on a long rail that trails the left side of the store, the New York brick-and-mortar (its first retail space, mind you) stocks select store-only exclusives, titled Atelier. These include a beautifully constructed leather blazer, lace slip skirt, and a sculptural metallic dress, all made in the Amsterdam HQ from leftover fabrics. The bridal capsule sits in corner, and another, the label’s Heritage collection, which is their take on permanent wardrobing. Accessories, leather gloves to cloches and leopard print pillbox hats, are scattered throughout, alongside a preview of the brand’s footwear, set to debut next spring.
I’ve kept a metal running list of pieces I wanted to try on after viewing the collection earlier this spring in Paris, and the opportunity has finally presented itself. Here’s everything I tried on for fall.
Tuxedo Dressing
If you’ve read the Vogue Shopping print guide to fall, you’ll know that I am a fan of the cummerbund moment happening right now. These trousers do all of the heavy lifting for you with a built in pleated satin waistband. After only a few days of New York Fashion week under our belts, it’s clear the trend isn’t going anywhere anytime soon, making it even a better time to invest in it. Top it off with one of Róhe’s signatures—a drapey satin top—and a pendant necklace from their display case of treasures, featuring vintage silver jewelry alongside the house’s contemporary styles.