Published
September 18, 2026
Beyond Yoga is expanding its New York City presence with a 2,300-square-foot pop-up shop in Manhattan’s Flatiron District, set to open through early January 2027.
Beyond Yoga pops-up in Manhattan. – Beyond Yoga
Located at 108 Fifth Avenue at 16th Street, the store marks the brand’s most significant retail and community presence in New York to date. It will offer the latest women’s and men’s collections across active, lifestyle and performance categories, including glowzone, Beyond Yoga’s new high-impact performance line, as well as seasonal outerwear and fleece.
The location will also carry limited-edition New York City merchandise created exclusively for the pop-up. The space is expected to evolve throughout the fall and holiday seasons with rotating products, special experiences and locally inspired programming.
“New York has long been one of our largest e-commerce markets and home to one of our most engaged communities, so establishing a physical presence here was an important next step for Beyond Yoga,” said Nancy Green, chief executive officer of Beyond Yoga.
“This pop-up allows our New York customers to experience the breadth of the brand in person, from discovering our latest collections and innovations to connecting with us through locally relevant experiences. We’re excited to build on the relationship we’ve established with this community online and create a more personal, localized expression of Beyond Yoga in one of our most important markets.”
The brand’s Club Beyond programming will also come to Flatiron, with weekend movement classes led by New York fitness instructors and studios including Ali Brunson, SotoMethod, Pvolve, Jada Covington, Natural Pilates, DanceBody founder Katia Pryce, Stakt and Makena Diehl.
The New York expansion will continue with the first East Coast edition of Seek Beyond: Open Air on October 17.
New York’s pop-up follows Beyond Yoga’s recent store openings in Manhattan Beach, California, and Scottsdale, Arizona. Additional locations are planned for Denver, Colorado, and San Clemente, California, later this year.
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