New York or Nowhere launched a new collaboration with Sesame Street.
Photo courtesy of New York or Nowhere
New York Or Nowhere (NYON) meets Sesame Street, two of the biggest names in New York, launched a new limited-edition collection on Oct. 5.
NYON x Sesame Street’s debut collection is a 57-piece selection inspired by iconic Sesame Street characters, including Elmo, Cookie Monster, Oscar, Big Bird, and The Count. It is designed for anyone and everyone, ranging from kids to adults.
The collection celebrates humor, nostalgia, and the energy of the city. Standout pieces include character-specific knitted sweaters, T-shirts, and hoodies, with Sesame Street playing on NYON’s motif by using “Sesame Street or Nowhere.”
One of the collection highlights is a black varsity jacket embroidered with Sesame Street surrounding the iconic motif “It will always be New York or Nowhere.” The collection also has caps, socks, tote bags, plushies and keychains.
New York or Nowhere launched a new collaboration with Sesame Street.Photo courtesy of New York or Nowhere
Jake Shane, social media personality, comedian and actor, starred in the campaign, which shows Shane through New York, but things begin to look unusual. As he moves throughout the city, we see Sesame Street’s familiar friends appear in different places. A kid walks past as he waves hi to Big Bird. In the intro, it is presented as “inner child.”
“Sesame Street is such an iconic part of the city, so getting to be part of this campaign with New York or Nowhere was a no-brainer,” said Shane. “It’s nostalgic, the clothes are so good and it just feels really special. I love it.”
Exclusive New York or Nowhere X Sesame Street apparel featuring Cookie Monster made their debut at EEEEEASTCON on Oct. 3 and 4.
Sesame Street has been around for almost 60 years and made its debut on Nov. 10, 1969. It had iconic moments and taught kids valuable lessons, such as teaching kids the alphabet, letters, math, emotions, life skills, and much more.
New York or Nowhere launched a new collaboration with Sesame Street.Photo courtesy of New York or Nowhere
On Nov. 23, Sesame Street will make its Season 57 debut on Netflix and PBS Kids.
NYON was founded in 2020 by Quincy Moore, grounding itself in New York and being built for everybody. The brand has established itself as one of the most popular lifestyle brands of this generation, having previously collaborated with the New York Knicks and “SNL.”
“Sesame Street is a legendary New York Institution,” said Moore. “It has shaped how generations of people see this city, and we wanted to bring the playful spirit of the beloved series into our world in a way that feels reverential yet contemporary.”
Visit NYON x Sesame Street to shop for the newest collection. You can also visit NYON’s Nolita store, located at 250 Lafayette St.
New York or Nowhere launched a new collaboration with Sesame Street.Photo courtesy of New York or Nowhere