I spent $20K to open a store in NYC—now it brings in $1.6 million a year

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In 2023, Abby Price hosted a two-day embroidery pop-up at Abbode, her New York home decor shop. The event’s success inspired Price to completely replace Abbode’s business model, and now it sells customizable embroidered products and embroidery services. In 2024, Abbode brought in $1.59 million in total sales.