Charcuterie producer Brooklyn Cured is introducing retailers to new merchandising tools with shelf-ready display cases. Made for the company’s award-winning salami chubs and snack packs, these cases were designed to increase product visibility on store shelves.

The branded cases feature a perforated top that can be torn off to display 12 units of product. Important product attributes and noticeable brand elements, like Brooklyn Cured’s logo and colors, are printed on the outside of each case.

Brooklyn Cured's Pork Salami with Bourbon and Sour CherriesPork Salami with Bourbon and Sour Cherries. Photo courtesy of Brooklyn Cured

“Both our Salami Chubs and Snack Packs already stand out on shelves with their unique flavor profiles and pork-free options,” said Brooklyn Cured’s Marketing Manager Katie Milani. “But with increased interest and new placements around these product lines, we sought innovative solutions to increase visibility even more.”

Brooklyn Cured developed these merchandising solutions to increase velocity and overall sales for their retailer partners. “These new display cases feature key messaging that’s important to today’s consumer,” Milani said. “The guessing game of what to pick on store shelves will be over when shoppers see the Brooklyn Cured logo alongside product claims like ‘Antibiotic Free and Nitrate Free.'”  

The new Brooklyn Cured branded cases will be on display at the upcoming Winter Fancy Food Faire in San Diego (Booth #2910) from Jan. 11-13, 2026.  Display cases for the line of Salami Chubs and Snack Packs are available to ship to stores nationwide.

Source: Brooklyn Cured