The 2025 Macy’s Thanksgiving Day Parade is underway in New York City as Americans prepare for a busy holiday season.

Last year’s parade was partially interrupted by pro-Palestinian protestors demonstrating against the Israel-Hamas war in Gaza. This year? Consumer boycotts are expected over Trump administration policies — including increased prices, sweeping tariffs and rollbacks of diversity, equity and inclusion (DEI) programs — as peak shopping season kicks off.

Despite rising inflation and economic uncertainty from President Trump’s import taxes, the National Retail Federation estimated that shoppers will collectively spend between $1.01 trillion and $1.02 trillion over the next two months — an increase up to 4.2 percent compared with last year.

The parade began at 8:30 a.m. EST in the Big Apple.

Take a look at some photos from this year’s event below:

The Tom Turkey float makes its way down Central Park West to kick off the Macy’s Thanksgiving Day Parade, Thursday, Nov. 27, 2025, in New York. (AP Photo/Eduardo Munoz Alvarez)

Balloon handlers guide the Spider Man balloon past Radio City Music Hall during the Macy’s Thanksgiving Day Parade, Thursday, Nov. 27, 2025, in New York. (AP Photo/Eduardo Munoz Alvarez)

The Alcorn State University marching band performs as it makes its way down Sixth Avenue during the Macy’s Thanksgiving Day Parade, Thursday, Nov. 27, 2025, in New York. (AP Photo/Eduardo Munoz Alvarez)

The Buzz Lightyear balloon floats down Sixth Avenue during the Macy’s Thanksgiving Day Parade, Thursday, Nov. 27, 2025, in New York. (AP Photo/Eduardo Munoz Alvarez)

Spectators watch as the Macy’s Thanksgiving Day Parade passes them, Thursday, Nov. 27, 2025, in New York. (AP Photo/Heather Khalifa)

The Labubu float from Pop Mart makes its way down Sixth Avenue during the Macy’s Thanksgiving Day Parade, Thursday, Nov. 27, 2025, in New York. (AP Photo/Heather Khalifa)

The Corny-Copia clowns walk down Central Park West during the Macy’s Thanksgiving Day Parade, Thursday, Nov. 27, 2025, in New York. (AP Photo/Frank Franklin II)

Music artist Shaggy, right, performs on a float during the Macy’s Thanksgiving Day Parade, Thursday, Nov. 27, 2025, in New York. (AP Photo/Eduardo Munoz Alvarez)

The Mario balloon floats down Central Park West during the Macy’s Thanksgiving Day Parade, Thursday, Nov. 27, 2025, in New York. (AP Photo/Frank Franklin II)

Spectators line Sixth Avenue during the Macy’s Thanksgiving Day Parade, Thursday, Nov. 27, 2025, in New York. (AP Photo/Eduardo Munoz Alvarez)

Balloon handlers guide the Sponge Bob Square Pants balloon down Sixth Avenue during the Macy’s Thanksgiving Day Parade, Thursday, Nov. 27, 2025, in New York. (AP Photo/Eduardo Munoz Alvarez)

Viking clowns walk down Sixth Avenue during the Macy’s Thanksgiving Day Parade, Thursday, Nov. 27, 2025, in New York. (AP Photo/Eduardo Munoz Alvarez)

Balloon handlers guide the Macy’s balloons down Sixth Avenue during the Macy’s Thanksgiving Day Parade, Thursday, Nov. 27, 2025, in New York. (AP Photo/Eduardo Munoz Alvarez)

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