Photo-Illustration: The Strategist; Photos: Retailers
The biggest sales event of the year is finally here. I’ve been knee-deep in Black Friday deals since the month began — that’s how early sales started this year — so at this point, I’ve got a strong sense of which deals are worth it. All the sales are now live, and for the most part, they won’t be getting any better. (At most, you might get a free gift with a purchase if you wait to check out on Cyber Monday.) With shipping times being wonky and stock being a bit lower due to tariffs, it’s better to buy now rather than later. So if you see something you really want, like AirPods at their best price ever, half off toys, or a pretty cashmere sweater, but it now.
As I do for every big shopping holiday, I’ve whipped up a very extensive list — organized first by category, then alphabetically by brand name — so you can peruse all the deals that are worth a look. If you’re not sure where to begin, I’d start with the heavy hitters like Amazon and Nordstrom, where you’ll find deep discounts on tech, clothes, and toys. But tons of other Strategist-loved retailers have good deals, too, from Anthropologie, Madewell, and Everlane to Dermstore, Sephora, and Ulta. My fellow writers have also been rounding up their top picks in every category, which I’ve linked to throughout. And if you want to see every top pick in one place, check out all our Black Friday coverage here.
As always, make sure to sign up for the Strategist Sales Alert newsletter, where we’ll send each day’s best deals to your inbox (as well as sales just for newsletter subscribers).
You can buy items from designer brands on Amazon’s luxury site. Right now, lots of secondhand items are 20 percent off at checkout for Black Friday. (Since they’re preloved, note that there is only one of each item below.)
Anthropologie’s sale section is an extra 50 percent off, and select full-price items are 30 percent off. The home section is worth checking out as well. See more good deals at Anthropologie’s Black Friday sale here.
Strategist staffers have been wearing and recommending Blundstones for years — they’re deservedly popular. Senior writer Lauren Ro calls them “the most comfortable shoes I own.” Now, you can get 15 percent off sitewide.
Take 25 percent off everything on the Bombas site through December 3. Some particularly seasonal offerings include a four-pack of men’s chunky socks, cozy leg warmers, and some party-ready rhinestone socks.
We love Boggs for the beach, but singer Amerie told us she uses hers for her son’s swimming lessons too. There’s 25 percent off, site-wide.
Catbird is offering 20 percent off nearly everything through December 1. The alphabet charms make a particularly nice personal gift. And don’t forget the home and beauty sections, which have fun little tchotchkes like this wind-up pigeon toy.
Everything is 35 percent off with the code STRATEGIST through the end of the year. You might know the brand from its bedding, but it also makes some of our Best in Class pajamas, robes, and slippers.
There are hundreds of men’s and women’s apparel and accessories for 40 percent off at Everlane, and most of these are the best deals I’ve seen the brand offer all year. Go for a beanie or scarf if you’re looking for gifts for others, or a sweater or coat if you’re looking for gifts for yourself. You can find even more of our picks from Everlane’s Black Friday sale here.
The entire site is 50 percent off. I’d jump on the chance to buy CashSoft before it sells out, or get some Best in Class underwear. Select items are an even better deal at 60 percent off.
For its only sale all year, absolutely everything — even its sale section — is 25 percent off through December 1 with the code EVERYTHING25. I have my eye on its fluffy bathrobe, but you can never go wrong with one of its iconic Nap Dresses.
Just about everything is 40 percent off, no code needed, and sale styles are an additional 50 percent off with the code FRIDAY.
Just about everything is 50 percent off, and clearance items are up to 80 percent off. (The code needed to get that discount seems to vary by your location, but for me it’s DIAMOND.) Start with this turtleneck that we’ve been raving about for years that’s just $17 and comes in two dozen colors. Cashmere-lined gloves are also a great gift!
You can grab lots of Leset’s wardrobe staples — including the famous boxy tee Strategist staffers love — for 30 percent off at the brand’s sitewide sale.
Levi’s is the most-mentioned brand in our Best in Class guides to denim for men and women, and right now it’s featuring the best deal it has ever offered: 40 percent off everything. (Normally that sitewide discount hovers around 30 percent.)
Lululemon’s early Black Friday sale is mostly just a restock of its “We Made Too Much” section, but it’s still worth checking out. Outdoor and travel writer Katherine Gillespie put together a roundup of her top picks from Lululemon’s Black Friday sale here.
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Madewell’s Black Friday sale just started, and you get 40 percent off your entire purchase with the code LETSGO. (It works with most already-discounted items, too.) I’d use the opportunity to get some rarely discounted pieces, like leather bags and shoes and new seasonal styles, at a good price, but definitely look through the already on-sale items for some extra-big discounts.
The widest selection of deals at Nordstrom are in the fashion category, from cashmere sweaters to faux-fur-lined slippers. You can find even more of our picks from Nordstrom’s Black Friday sale here.
If you don’t mind doing some digging, the really deep discounts are at Nordstrom Rack for Cyber Week. And clearance items are an extra 40 percent off at checkout!
For its first sitewide sale in forever, everything is 40 percent off at Outdoor Voices. If you don’t mind digging, discounts increase to up to 50 percent off in the OV Extra clearance section.
If you’re on the hunt for some fancy new pajamas, just about everything at Petite Plume is 20 percent off. That discount applies to on-sale items, too, so you can grab our best silk sleep shirt for just $74.
Everything is 25 percent off at Reformation. Its cool-person-approved denim is a staple if you’re looking for high-waisted jeans or mom jeans, and we’ve also heard that its cashmere is top-notch.
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It’s not everyday that people refer to their pants or jeans as “miraculous,” but that’s exactly the word that a two different writers used to describe the experience of finding clothing that actually fits at Universal Standard. The size-inclusive brand — that sells everything in sizes 00 to 40, has up to 65 percent off denim, and 40 percent off all outerwear.
Through December 2, most items are 30 percent off and sale items are an extra 40 percent off at checkout. Sadly, that discount doesn’t apply to several of the more iconic Vans shoes, but I did spot some fun picks nonetheless, like these fabulous mary jane creepers and the sneakers that Ben Van Leeuwen says he can easily walk ten miles in.
Everything at Act+Acre is 25 percent off through December 4. The hair towel I’ve been using for years, which we semi-recently named our best less-expensive option, is definitely worth the price tag. We also like the sulfate-free hair cleanser, which is great for oily and/or fine hair.
All manner of Strategist favorites — from CosRx’s snail-mucin essence to Baby Foot’s magical exfoliating socks — are available at really good discounts (dare I say Prime Day–level discounts?). And if you’ve got a big budget, the nearly $3,000 Lyma Laser is currently just over $2,000. Find the rest of our favorite Black Friday deals at Amazon here.
Through December 2, everything is 30 percent off (and shipping is free) with the code FRIYAY. Benefit makes several of our favorite mascaras, and you can’t go wrong with its brow products or Benetint lip-and-cheek stain.
A Best in Class mascara, a teen-friendly eye shadow, and a palette that’s beloved by professional makeup artists — just a taste of what’s discounted at ColourPop’s 30 percent off sitewide holiday sale.
Credo is offering 20 percent off sitewide through December 1, which is a typical (and solid!) deal from the clean beauty retailer. Ilia’s skin tint is a best seller with Strategist readers, and the Everyday Oil is a great stocking stuffer.
Thousands of Strategist-approved beauty products are up to 30 percent off with the code JOY through December 1. You can also get double points and free gifts with purchase. For even more of our picks from Dermstore’s Black Friday sale, click here.
Everything is 30 percent off through December 1, which is the best deal I’ve seen the brand offer. We often recommend Fur’s most well-known product, its pubic-hair oil, which is particularly good at preventing razor bumps. And the brand’s trimmer is pricey but worth it: The rounded blades gently cut hair without snipping the skin, and the LED light makes it easy to see your handiwork.
Glossier is home to many of our favorite beauty products — the best liquid blush, skin tint for sheer coverage on darker skin tones, and sweet-smelling lip balms, to name a few. Everything is 25 percent off, and orders over $100 are 30 percent off. Plus, some items, like the aforementioned skin tint and a trio of Balm Dotcoms, are discounted even more.
Through December 1, take 20 percent off sitewide and 30 percent off bundles with the code BFCM2025. Be sure to check out the brand’s editor-approved acne-fighting red-light mask and famous sauna blankets.
Facialist Joanna Czech’s own skincare line is 30 percent off through November 30.
Everything is 30 percent off through December 1. The brand’s relatively new body cream — from the celebrity-favorite Ultra collection — is great for sensitive and eczema-prone skin. Other Strategist favorites: a toner from our guide to skin care in your 30s and the Creamy Eye Treatment celebrities like Keke Palmer, Kaley Cuoco, and others can’t live without.
Loops is offering 30 percent off sitewide, so you can try out a bunch of facial and under-eye masks. Writer Arielle Avila revisits the Wrapping Mask once it starts to get colder: “You put it on at night, and it really does feel like it’s hydrating and locking it in, then you peel it off — a good alternative to slugging,” she says.
Level up your makeup game by taking 30 percent off everything at M.A.C. This includes a perfect red lipstick, an expert-approved sweatproof foundation, and the brand’s iconic Lipglass gloss.
Plenty of giftable beauty goodies are on sale at Nordstrom, from Kate McLeod’s moisturizing stone to our best-smelling hand cream from Clarins.
Everything is 30 percent off through December 2. We’ve featured the brand heavily in our hair-care coverage — its vegan, cruelty-free products are excellent multitaskers that can tame frizz, smooth out flyaways, and add shine.
Sephora so rarely has sales, and when it does, I’m often not very impressed. But Black Friday is the one time per year you can find some really good discounts: Hundreds of items — mostly gift sets — are up to 50 percent off, and the rotating daily deals are not to be missed.
Soko Glam is our one-stop shop for everything K-beauty. Everything is 25 percent off through December 8 (note the discount only shows up once you add items to your cart). I suggest the best-selling toner from Olivarrier and rarely on-sale Naturium. And if you need more inspiration, we have an entire guide to shopping Soko Glam.
Therabody’s Strategist-approved skin-care devices and recovery tools are up to 50 percent off through December 6. (Today only, some products have an extra discount when you apply the code DEAL2.)
Through December 3, everything is 30 percent off; orders over $400 are 40 percent off; and orders over $1,000 are 50 percent off. Its Phyto-Retinol Sleep Serum comes recommended by Jessica Chastain, and the rejuvenating Chebula moisturizer is one of our favorites for aging skin.
Makeup, skin care, hair tools, and more are up to 50 percent off at Ulta. There are some nice gift sets in the mix. I noticed that Ulta’s discount on Half Magic is better than the brand’s own Black Friday sale.
We turn to Versed for skin care that is both affordable and effective. Now it’s even more affordable because everything is 25 percent off. If you aren’t sure where to start, go with this Best in Class toner, gentle retinol serum, or glowy makeup drops (that are a dupe for Drunk Elephant’s).
Lots of home décor and small appliances to be found here! The rarely-on-sale Loftie smart alarm clock is 20 percent off, and our favorite air purifier is nearly 40 percent off. You can find even more of our picks from Amazon’s Black Friday sale here.
Through December 1, a wide range of furnishings and home décor is up to 40 percent off at Article. I suggest taking a look at the sofas, many of which we like and all of which are well discounted.
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The average shopper needs a cart minimum of $299 to take advantage of Boll & Branch’s Black Friday Early Access. But you, dear Strategist reader, can use the code STRATEGIST25 to take 25 percent off, no matter how much (or how little) you buy — including the Signature Hemmed Sheet and Vintage Signature Vintage Washed Sheet sets our editors love. The no-minimum sale opens to the general public on November 21, so take advantage while you can.
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Everything is 30 percent off, and select items are up to 50 percent off at Boy Smells. Shipping is free once you hit $50; if you plan to spend less than that, you might want to check out Nordstrom or Bloomingdale’s, where the brand’s offerings are 25 percent off but shipping is free.
Everything is 25 percent off through December 3 – and there’s 50 percent off linen, flannel, and cashmere sheeting bundles too. If you need some inspiration, we’ve written a whole guide on how to shop at Brooklinen; we especially love its super-plush towels, silky bedsheets, supportive-yet-soft pillows, and fluffy bathrobes. Deals writer Alexandra Polk has put together a roundup of her favorite items from the sale here.
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Everything is 30 percent off at Burrow through December 9. The brand sells a variety of furniture, but its sofas have been recommended the most on the Strategist. (The kidproof Range sectional even earned a spot in the Strategist Home Catalogue.) Shipping is free for all orders over $2,000.
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In a Black Friday first, everything at the Citizenry is 25 percent off through December 1, and discounts reach up to 70 percent off in its archive sale section. (In past sales, discounts varied by product, with only some items reaching up to 25 or 35 percent off.) We’re fans of the brand’s stonewashed French-flax-linen sheets, and these sculptural vases are quite lovely, too.
Weekly “epic deals” are up to 60 percent off, and orders over $100 are 30 percent off with the code BFDEALS25. Unfortunately, a lot of sheets seem to be on backorder, but you can still get some of our favorite down comforters and a plush-looking robe.
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Everything is 25 percent off at Coop through December 1, and select items (mainly sheet sets) are up to 60 percent off. Start with our favorite all-around pillow; we love that it’s supportive yet cushioning and easily adjustable — and it can work for a variety of different sleepers.
If you’re in the market for home goods, Cozy Earth has you covered here, too. The brand’s Best in Class sheets are the best thing in my linen closet, and we’ve named the down-alternative pillow one of our favorites. Use the code STRATEGIST to take 35 percent off sitewide through the end of the year.
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Maximalists, rejoice: Stripe queen Dusen Dusen is offering 25 percent off its many colorful home, kitchen, and bathroom items through December 2.
Though December 8, everything is 30 percent off, and select final-sale items are up to 60 percent off. We like the cooling bamboo sheets and bamboo lyocell duvet cover — both are approved by senior writer Lauren Ro.
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Faribault Mill has a robust lineup of blankets, throws, pillows, and accessories. Its holiday deals include up to 35 percent off select items through Christmas, plus an extra 10 percent sitewide through December 1 with the code 10BELOW.
You know the drill: Holiday weekends are the best time to get a good deal on a mattress, and Cyber Week is no exception. Sleep writer Amelia Jerden has rounded up the best Black Friday and Cyber Monday mattress sales here, but below are her top-three deals.
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Use the code CYBER25 to take 25 percent off the entire Nest New York site through December 1. Pick up some seasonal diffusers, a refreshing mint-and-eucalyptus candle, and Natasha Rothwell’s favorite perfume oil base scent.
Everything at Parachute is 25 percent off, including sale items. I’ve pulled some best sellers below, but you can find all of our picks from the sale here.
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Pottery Barn’s Black Friday section is now up to 70 percent off. Discounted items include a best-in-class faux fur throw, our favorite honeycomb duvet cover, and cute Christmas sheets.
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Wartzman says most of the kitchen deals she found at Amazon are just okay, but here are the three she thinks are fantastic: a powerful Vitamix blender that’s nearly half-off, a worth-it high-end cast-iron skillet, and our Best in Class spice grinder.
Just about everything is up to 50 percent off through December 1. If you’re going to buy one thing, let it be our best nonstick sheet pan. The brand’s eye-catching Dutch oven is always a good bet if you’re looking for gifts. And if you spend enough, you’ll get something extra with your purchase: From November 14 to 18, orders over $150 will include a free Breadwinner in the green Broccoli colorway; from November 28 through 30, orders over $100 will include a free Little Sheet; and orders over $200 will include a free Holy Sheet (both in the Black Pepper colorway).
Everything is 20 percent off through December 2, and the discounts increase the more you spend. Orders between $150 and $250 are 25 percent off; orders between $250 and $350 are 30 percent off; orders between $350 and $450 are 35 percent off; and orders over $450 are 40 percent off. The brand is known for its chef-approved aprons (that we very much like), but don’t snooze on its knives.
Most items are up to 30 percent off through December 7. Your best bet is to go for a set — that’s where the highest discounts are, and select sets include a free gift with purchase. We’ve said that its stainless-steel pieces rival All-Clad’s, and its bakeware is both versatile and dependable.
Take up to 35 percent off sitewide through December 4. The brand’s knives, cutting boards, and cookware are in several of our Best in Class guides; it’s also a good time to grab some plastic-free cooking utensils. For more, check out our guide to shopping Material Kitchen’s Black Friday sale.
Use the code MISENSEASON to take 25 percent off everything on the brand’s site — including a Strategist-approved chef’s knife, the PFAs-free nonstick pan we can’t stop raving about, and the three-in-one roaster we like best for cooking a turkey (or any other “large hunks of meat”).
Several Owalas are on sale for a better price than the brand’s own Black Friday sale. I also spotted our favorite little doodad for watching airplane movies with your own headphones (which makes a great gift!) and the ever-popular water-filtering LifeStraw.
Through December 1, everything (save for a few just-launched colorways) is 25 percent off, and orders over $750 are an extra 10 percent off at checkout. Away’s Carry-on suitcase has been our best overall pick for years: Our experts cite durability and a forgiving warranty among its many benefits.
Everything is 20 percent off, which is the best blanket discount the brand has offered in a while, but almost every product has a few colors that are up to 60 percent off. The brand’s Best in Class packing cubes are a Strategist-reader favorite, and the faux-leather Kaya backpack, which is one of our favorite work bags, has a lot of colors for 60 percent off.
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Hulken’s rolling totes are great for everything from grocery shopping to hauling laundry to family road trips, and they’re all 20 percent off right now.
The celebrity-loved luggage brand is offering 25 percent off sitewide through December 2. (The discount will automatically apply at checkout.) The reliable polycarbonate cases are supremely easy to keep clean, and the Metro backpack is one of our top picks for flying personal-item-only.
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For tech deals in every category, Amazon is your best bet. The retailer is price-matching pretty much every brand’s Black Friday sale (like Sonos’) or offering an even steeper discount. Apple products are an especially good deal; we found AirPods and AirTags at their best price ever.
If you don’t want to shop at Amazon, you can find most of the same deals available over at Best Buy.
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No fewer than five Strategist staffers replaced their grody Apple iPhone cases with ones from Otterbox. “I like that it never looks dirty ever and doesn’t add too much extra surface to the phone,” said managing editor Kelsie Schrader of her iPhone 15 Symmetry. You can get 40 percent off sitewid, and up to 50 percent off sale.
Everything at Sonos is up to 30 percent off, a rare deal for the stylish tech brand. We love its soundbars and speakers, and the Ace headphones are at their lowest price ever. We put together an in-depth guide to Sonos’ Black Friday sale here.
Walmart also has plenty of doorbusting deals on smart watches, gaming consoles, and headphones. For all our picks, check out our guide to shopping Walmart’s Black Friday sale here.
As expected, plenty of (highly giftable) toys are on sale at Amazon for Cyber Week. The newest Toniebox is on sale for the first time ever, and the discounts on Melissa & Doug stuff are particularly steep.
Most of the discounts at Bugaboo are a mere 15 percent off, but our best overall double stroller is 20 percent off. The Bugaboo Donkey converts from a double-wide twin stroller to a narrower single-seat stroller with the push of a button and a quick slide of the frame. Actress Hilary Swank likes that it allows her twin toddlers to sit in opposite directions so they can interact face-to-face. Accessories are 20 percent off, too.
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Everything is 50 percent off, and some “really big deals” are up to 60 percent off. Get them some cozy CashSoft!
Stylish baby-gear-brand Lalo is offering up to 40 percent off through December 2. Its convertible high chair is our pick for infants, while its Strategist-approved Play Tent and Play Boxes make great gifts.
Nearly everything is 30 percent off, and sale items are an extra 40 percent off through December 2. The Old School Vs are some of our favorite sneakers for kids, and don’t snooze on the clothing deals.
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The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.