Dec. 20, 2025, 7:03 a.m. ET
The New York Giants, despite enduring more than a decade of historic failures and ineptitude, continue to grow in value. In Forbes’ latest list of The World’s 50 Most Valuable Sports Teams of 2025, published this week, Big Blue was listed at No. 4.
30 of the 50 teams listed were NFL franchises. The Dallas Cowboys led the way at $13 billion, followed by the NBA’s Golden State Warriors at $11 billion. The Los Angeles Rams were next at $10.5 billion, followed by the Giants at $10.1 billion.
The Giants were ranked seventh on last year’s list and are up 38 percent in value from last year’s estimation of $6.25 billion. They have done nothing to increase their value except to stay in place. It is clearly a case of the tide raising all boats.
From Forbes:
Broadly speaking, the soaring sports valuations of the past two decades are the result of a surge in media rights fees. Last year, for instance, the NBA struck 11-year broadcast deals with ABC/ESPN, NBC/Peacock and Amazon Prime Video for a reported $76 billion, or an average of $6.9 billion per year, a roughly $4 billion annual raise over the old agreements. The year prior, the NFL agreed to a package guaranteeing at least $125.5 billion through 2033.
With larger distributions from the leagues—and with teams making big financial gains in areas including sponsorship and premium seating—NBA and NFL franchises have seen their average revenue climb 141% and 91% over the past decade, respectively, to an estimated $417 million and $662 million. And because sports teams are generally valued on multiples of revenue, the extra money is directly pushing up sales prices.
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The Giants are owned by the Mara and Tisch families, who each have a 40 percent stake in the club. In October of this year, they agreed to sell off 10 percent of the club to Julia Koch and her family.
The Koch’s share will be of a non-controlling nature. The new partnership does not affect the current leadership structure of the Giants, with John Mara continuing in his role as President and CEO and Steve Tisch as Executive Vice President and Chairman of the Board.
The Giants’ brand has stayed strong in the face of the team’s poor performance over the last 12 years. As stated, they are benefiting from the growth of the NFL and the other major sports leagues’ exploding popularity.
