THE BLUEPRINT:

Howard Hanna acquires Manhattan-based Elegran Real Estate

Marks Howard Hanna’s official entry into Manhattan

Builds on earlier Long Island and Queens expansions

 

Two years after the national brokerage firm Howard Hanna entered the Long Island housing market, the company is expanding into Manhattan. 

Pittsburgh-based Howard Hanna Real Estate Services has acquired Elegran Real Estate, a one-office brokerage firm at 1407 Broadway. 

Terms of the deal were not disclosed. 
Hoby Hanna and Michael Rossi. / Courtesy of Howard Hanna

“This is more than an acquisition — it’s a statement of intent,” Howard W. “Hoby” Hanna IV, CEO of Howard Hanna Real Estate Services, said in a company statement. “For nearly seven decades, our company has grown through relationships, service, and innovation. Expanding into Manhattan reflects our vision for connecting people and places in meaningful ways, helping agents thrive and clients achieve a best-in-class real estate experience. We’re proud to bring Howard Hanna to New York City and excited for the opportunities ahead.” 

In March 2023, Howard Hanna acquired a majority stake in Coach Realtors, which gave the family-owned firm 19 offices and a foothold on Long Island. Earlier this year, Howard Hanna | Coach Realtors acquired Marquee Realty, a one-office boutique brokerage in Astoria, which expanded the brand into Queens. 

The expansion into New York City follows a decade of growth for Howard Hanna across New York State. Since entering the market just 10 years ago, the company has become the largest brokerage in the state by both agent count and homes sold, closing just shy of 103,000 transactions company-wide in 2024 and generating nearly $37 billion in total closed sales volume, according to the statement. 

Michael Rossi, CEO of Elegran, said he founded his firm to put its agents first. 

“As the industry evolved, I recognized the value in joining a larger, more influential community. Howard Hanna was the obvious choice,” Rossi said in the statement. “This partnership gives our agents the scale, technology, and marketing power to grow their business while maintaining the personal, client-first culture that has defined our success in the city.” 

With more than 500 offices across 14 states, Howard Hanna is the country’s largest privately held family-owned brokerage and the fifth-largest real estate company in the U.S., according to the firm. And with its latest acquisition, Howard Hanna now has a presence in the Big Apple. 

“For the first time, consumers can work with a single brokerage that connects the entire Tri-State area,” Matt Rand, president of Howard Hanna New York, New Jersey and Connecticut, said in the statement. “From New York City through Long Island, Westchester, Connecticut, the Hudson Valley, and Northern New Jersey, we offer a truly unified network that meets clients wherever life takes them.”