They were kicked to the curb.
The New York State Department of Motor Vehicles pumped the brakes on over 2,000 license plate requests in 2025 — and shared the complete list of humorous, strange and vulgar rejects.
Vanity plate submissions such as “5HITSHOW,” “DSNUT5,” “BEEYATCH,” “BYSTUPID,” “HOEZONLY,” “METH,” “D0.RAMI” and “MAFYA” failed to stay in their lane, according to the DMV.
The New York State Department of Motor Vehicles rejected over 2,000 license plate requests in 2025. jordi2r – stock.adobe.com
Ones that used the letter F to stand for the expletive — like “LTSFNGO,” “FNCOOL32,” “MILFGUY” “LUXAF,” “SWEETASF” and “FOXYAF” — were also canned.
Exclamatory plate proposals like “DAMMMMMN,” “HEYYYYY” and “LMAOOOOO” also didn’t make the cut.
And those that spelled out brand names, such as “PEPSI,” “NOKIA” “ROLEX,” “PRADA” and “TEMU” were thrown out the window.
“NYS DMV has a rigorous screening protocol for personalized license plate requests, rejecting any that are not in compliance with our regulations,” the DMV said in a statement.
The DMV lists its guidelines for personalized plates on its website. AFP via Getty Images
Rules for personalized plates, which are listed on the DMV’s website, include that they cannot “be considered obscene, derogatory, or offensive,” or “give the appearance of an official plate or the configuration of special registration classes, ex. “POLICE” or “NYS.”
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They also can’t contain only one letter or have six numbers followed by one letter and can’t use the number zero or one between two letters to form a word.
Hopefuls can search their unique plate proposal on the DMV site to ensure someone else doesn’t already own it.
Personalized plates cost $60 initially, and then an additional yearly fee of $31.25, which is applied when drivers renew their registrations.