Shokz Joins Hyrox as Official Partner Ahead of NYC Race
Shokz is expanding its footprint in the booming Hyrox ecosystem with a new partnership activation tied to the…
How NYC Fitness Brands Are Capitalizing on the Hyrox Boom
Local enthusiasm for Hyrox’s upcoming two-weekend event in New York City is strong, with fitness operators big and…
Life Time, Brian Mazza Bring 25th HPLT Wellness Event to NYC
Hosted at Life Time 5th Avenue, the three-day HPLT Summit combines workouts, mental resilience challenges and community building…
Back by Popular Demand, the ATN Innovation Summit Returns to NYC This June
Following last year’s event, which set a new standard for in-person gatherings in fitness and wellness, the ATN…
A Social Sauna Festival Is Coming to Brooklyn on Williamsburg Waterfront
From Feb. 12 through March 1, Culture of Bathe-ing is hosting an open-air wellness village on the Williamsburg…
Why ‘Shakeout Runs’ Are Taking Over the NYC Marathon
Brands like Asics, Fleet Feet and more are hosting or activating at pre-marathon running events, viewing them as…