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Barber Station features authentic NYC Subway signs and seating.Owen Reiter<\/p>\nSTATEN ISLAND, N.Y. \u2014 When Christian and Jeremy Schlagler decided to open a barbershop, they wanted the layout and design to be unique, something eye-catching and distinctive, like no other hair-cutting business in the five boroughs. So, they dug into NYC\u2019s gritty, underground vibe and created an authentic subway-themed space. <\/p>\n
Barber Station features authentic NYC Subway signs and seating.Owen Reiter<\/p>\n
\u201cEveryone takes the subway \u2014 no matter who you are or what your background is,\u201d Christian Schlagler said. \u201cAnd I think barbershops are very similar in that aspect. It\u2019s common ground. That\u2019s why we picked this theme.\u201d<\/p>\n
Featuring authentic NYC subway seating and signage, all purchased at the MTA\u2019s annual pop-up shops, the Schlagler brothers\u2019 one-of-a-kind business is best defined as a labor of love. The duo transformed the New Brighton space from a blank slate in just a few months\u2019 time, laying out more than 4,000 mosaic tiles by hand and refurbishing the train seats before repurposing them as waiting room benches. They called the shop Barber Station and printed up its Jersey Street address in bold subway lettering.<\/p>\n
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\u201cEveryone takes the subway \u2014 no matter who you are or what your background is,\u201d Christian Schlagler said. \u201cAnd I think barbershops are very similar in that aspect. It\u2019s common ground. That\u2019s why we picked this theme.\u201dOwen Reiter<\/p>\n
\u201cI think the shop creates a full subway experience, making clients feel like they\u2019ve stepped right into the heart of New York City,\u201d said Schlagler, who handles the business side of Barber Station.<\/p>\n
His brother Jeremy has worked as a master barber for more than a decade and manages all the clients with barber Brian Ayala by his side. <\/p>\n
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The shop officially opened for business last month.Owen Reiter<\/p>\n
\u201cIt\u2019s the perfect partnership,\u201d Christian Schlagler said.<\/p>\n
The shop, which officially opened for business in December, already has a solid following, and Schlagler noted that its social media accounts have exceeded 50,000 profile visits within the past 30 days.<\/p>\n
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The Schlagler brothers created this mosaic, which features more than 4,000 tiles.Courtesy Jeremy Schagler<\/p>\n
\u201cWe get a lot of walk-in traffic, and the feedback has been great,\u201d Schlagler said. \u201cWe\u2019re already seeing the retention with customers coming back for a second and third cut \u2014 people of all ages and backgrounds. I think we\u2019ve really built something here that\u2019s worth coming to.\u201d <\/p>\n
For Christian and Jeremy, ages 29 and 27 respectively, the role of entrepreneur has been intense but rewarding.<\/p>\n
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\u201cMy brother and I are very hands-on; we built this business from the ground up,” noted Christian Schlagler.Owen Reiter<\/p>\n
\u201cThis is our first brick-and-mortar and while there have been challenges, we are so grateful for the opportunity,\u201d Christian Schlagler said. \u201cMy brother and I are very hands-on; we built this business from the ground up. Hopefully we\u2019ll be able to expand upon the concept in the near future and bring Barber Station to other areas of Staten Island.\u201d<\/p>\n
Barber Station is currently open seven days a week: Monday through Saturday, from 10 a.m. to 8 p.m., and Sunday, from 10 a.m. to 6 p.m. Both walk-ins and appointments are welcome. <\/p>\n
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Barber Station is currently open seven days a week. Both walk-ins and appointments are welcome. Owen Reiter<\/p>\n
New Businesses in Focus is a column that tells the stories of new Staten Island business owners. If you run a new business on Staten Island and would like to be featured, e-mail jgorman@siadvance.com<\/a>.<\/p>\n Barber Station at a Glance<\/p>\n Address: 493 Jersey Street<\/p>\n Phone: 347-286-8851<\/p>\n Instagram: @barberstationllc<\/p>\n