All the world\u2019s a stage for \u201cOwning Manhattan\u201d star Chloe Tucker Caine, and she just took a bow on yet another luxury property.<\/p>\n
One of the Serhant agent\u2019s listings \u2014 a $3.7 million home in Chelsea \u2014 entered into contract on Thursday, after nearly a year on the market. In order to secure a buyer, Tucker Caine reprised her favorite sales tactic: show tunes.<\/p>\n
Tucker Caine\u2019s musical tour of the home, located inside the Chelsea Mercantile building at 252 Seventh Avenue \u2014 which formerly housed Katie Holmes in years past \u2014 debuted on her socials in December. This marketing strategy may sound familiar to viewers of the Netflix series, which follows the deals and drama between Serhant agents, whose second season debuted in early December. In the most recent season, Tucker Caine, who has a background in musical theater, produces a Broadway-style shoot in a tough-to-sell townhouse \u2014 which, thanks to the buzz the video created, ultimately sold.<\/p>\n
Chloe Tucker Caine once again brings her Broadway bonafides to Manhattan real estate. Getty Images<\/p>\n
A self-produced musical number secured this Chelsea condo a buyer. Rich Caplan<\/p>\n
This new video is no different from what viewers saw on Netflix. It has racked up thousands of views with its high-energy production and irresistible rhyme schemes: \u201cThere\u2019s a three-bed, three-bath that could be yours, a massive open living area with great working hardwood floors,\u201d she sings.<\/p>\n
\u201cI had this idea in my head for a melody,\u201d Tucker Caine told The Post. \u201cI really wanted to make sure that people, whether they loved or hated the musical, walked away from it humming the address.\u201d<\/p>\n
Tucker Caine entered real estate as a former actress. Her 10-year career in the performing arts included the starring role in a national tour of \u201cMamma Mia.\u201d\u00a0<\/p>\n
Netflix viewers were treated to an over-the-top marketing video for Tucker Caine\u2019s townhouse listing. Youtube<\/p>\n
The massive production included ballerinas and a rap by Tucker Caine\u2019s fellow listing agent. Youtube<\/p>\n
And it\u2019s what she brought to the Netflix screen. In the second season, the new mom just back from maternity leave\u00a0was eager to dive back into the Manhattan real estate melee with a $4.7 million townhome listing. When she introduced the idea to market it with a Broadway production, her colleagues and clients \u2014 not to mention her boss, Ryan Serhant \u2014 took some convincing.<\/p>\n
The subsequent show-stopping number featured ballet dancers, chorus performers, musicians and a rooftop rap by her co-listing agent, Nile Lundgren. Even the duo\u2019s boss, Serhant, joined the chorus line.<\/p>\n
\u201cWe had eight dancers, we had eight musicians, costumes. That was a very, very large production, but it was worth it in the end,\u201d Tucker Caine said.<\/p>\n
The ambitious production not only stole the show \u2014 it sold the home. The residence, at 304 W. 18th St., traded hands for $4.7 million in October.<\/p>\n
\u201cI thought when I became a mom, that meant I would have to put everything else on the backburner, but I realized that I\u2019m capable of so much more,\u201d Tucker Caine, who announced her pregnancy in the show\u2019s first season, said. \u201cI don\u2019t have to put myself in a box. I can be a mom, a businesswoman, a performer \u2014 and do them all pretty damn well.\u201d<\/p>\n
Tucker Caine\u2019s production for her Chelsea condo listing took roughly 10 days to produce. Instagram<\/p>\n
The in-contract home includes three bedrooms across 2,202 square feet.
\n Rich Caplan<\/p>\n
When Tucker Caine\u2019s listing at 252 Seventh Ave. needed a revamp in the new year, she decided to find out whether her marketing idea could \u201chit two for two.\u201d For nearly a year prior, the luxury three-bedroom condo sat on the market through price cuts and one failed sale. The sellers were open to trying something new.<\/p>\n
\u201cIt definitely is a bold strategy,\u201d she said. \u201cThe good thing for me is that I had such success with the townhouse musical that I think [the sellers] were excited to not only have something that felt really creative, but that they could walk away from this home that served such an amazing purpose in their lives and have this forever.\u201d<\/p>\n
When attention is such a hot commodity, Tucker Caine feels that marketing needs to stop people in their tracks. <\/p>\n
Tucker Caine said the self-produced project cost roughly $4,500. Instagram<\/p>\n
The song highlighted the kitchen\u2019s granite countertops and \u201cpretty perfect peninsula.\u201d Rich Caplan<\/p>\n
The catchy video took Tucker Caine about 10 days to put together with her friends and fellow creatives. That included writing the lyrics, recording with musicians in a music studio and filming inside the home.<\/p>\n
The roughly two-minute video cost roughly $4,500 to execute, but Tucker Caine said the expense is a relative bargain when it comes to the competitive world of real estate.<\/p>\n
\u201cInstead of paying 30 grand for staging or $10,000 to $15,000 on marketing and SEO, this is a way that we have found that keeps the budget tight and makes a really big impact,\u201d she said.<\/p>\n
One of three bedrooms inside the luxury condo. Rich Caplan<\/p>\n
New clients are waiting in the wings for the Tucker Caine\u2019s Broadway treatment. Instagram<\/p>\n
The in-contract buyers were introduced to the home through Tucker Caine\u2019s video, she said. The buyer\u2019s undisclosed final offer hovers below the $3.7 million asking price.<\/p>\n
Tucker Caine said there is already a list of new clients waiting in the wings for their Broadway debut, including an Upper West Side penthouse and even a neighbor of the 252 Seventh Ave. condo.<\/p>\n
\u201cThey had never put [their condo] on the market before, and they just said, \u2018We love the concept. We can\u2019t stop coming humming 2-5-2 7th Avenue. We\u2019d love for you to come in and do it,\u2019\u201d Tucker Caine said.<\/p>\n
Tucker Caine hinted at a possible return to the stage. Youtube<\/p>\n
In addition to new listing tunes, Tucker Caine hinted that a return to the big stage could be on her horizon. She teases as much in the second season\u2019s finale, thanks to her first promotional video getting buzz on \u201cTaxi TV,\u201d which then got her an exploratory Broadway audition.<\/p>\n
\u201cI am entertaining some opportunities,\u201d Tucker Caine said. \u201cNothing I can share at this time but returning to the stage is definitely the goal.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"All the world\u2019s a stage for \u201cOwning Manhattan\u201d star Chloe Tucker Caine, and she just took a bow…\n","protected":false},"author":2,"featured_media":102581,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[4921,75,84,83,2451,9,24,63,1491,3006,5045],"class_list":["post-102580","post","type-post","status-publish","format-standard","has-post-thumbnail","category-manhattan","tag-chelsea","tag-manhattan","tag-manhattan-headlines","tag-manhattan-news","tag-netflix","tag-new-york","tag-new-york-city","tag-nyc","tag-real-estate","tag-residential-real-estate","tag-ryan-serhant"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/102580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=102580"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/102580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/102581"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=102580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=102580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=102580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}