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<\/a><\/p>\nBeginning at 7:00 PM PST on EA SPORTS social channels, fans can catch every A-list star and athlete arrival along with exclusive behind-the-scenes moments from the EA SPORTS Presents Madden Bowl Blue Carpet, hosted by Jameis Winston and Kay Adams. Twitch streamer Sketch will host a livestream from the carpet featuring athletes facing off in a one-play Madden NFL 26 showdown, and the I AM ATHLETE podcast will also be on-site, delivering additional content that brings fans closer to the action through their unique point of view. o keep up with all things EA SPORTS during Super Bowl LX week and beyond, follow EA SPORTS on Instagram<\/a>, TikTok<\/a>, X<\/a>, and Facebook<\/a>.<\/p>\n The celebration created and produced by Medium Rare & Authentic Live, begins in unbeatable style with the return of the 8th Annual Shaq\u2019s Fun House Presented by Credit One Bank, the larger-than-life spectacle that\u2019s part festival, carnival, and circus. Created and hosted by NBA Hall of Famer and global showman Shaquille O\u2019Neal, this legendary event will bring its signature high-octane energy to the Bay Area as Shaq transforms the historic Cow Palace. Guests will experience massive performances from T-Pain, Ti\u00ebsto, Disco Lines, plus a full carnival midway packed with rides, games, and immersive interactive attractions \u2013 all designed to deliver the most extravagant celebration yet.<\/p>\n Brought to life by powerhouse brand partners such as Credit One Bank, Anheuser-Busch, Shaq-A-Licious XL Gummies, Pepsi, Verizon, BeatBox Beverages, and more, this oversized adult playground is unlike any traditional Big Game Weekend party. Now celebrating its eighth year, Shaq\u2019s Fun House has earned its reputation as the unofficial kickoff to the weekend\u2019s biggest celebrations.<\/p>\n Across nearly a decade, Shaq\u2019s Fun House has cemented itself as one of the most exciting and star-powered events, delivering massive performances from legends like Lil Wayne, John Summit, Snoop Dogg, and Pitbull, along with an A-list guest year after year. Past attendees include Adam Levine, Jack Harlow, Jamie Foxx, Rob Gronkowski, Travis Kelce, Patrick Mahomes, Bert Kreischer, Alix Earle, Lamar Jackson, Floyd Mayweather, Tim Tebow, Michael Phelps, LeSean McCoy, Chad Johnson, Russell Wilson, Jeremy Renner, David Dobrik, Daymond John, Nate Diaz, Allen Iverson, Tiffany Haddish, Guy Fieri and many more.<\/p>\n Sports Illustrated is thrilled to announce the return of SI The Party Presented by DraftKings during Big Game Weekend 2026, taking over the historic Cow Palace in San Francisco on Saturday, February 7, 2026. Produced by Authentic Live & Medium Rare, the event is widely recognized as one of the weekend\u2019s marquee celebrations \u2013 where league owners, franchise executives, athletes and Hollywood\u2019s biggest names gather under one roof \u2013 SI The Party has become the destination where fans and VIPs come to expect a premium Big Game experience outside of the game itself. Tickets HERE.<\/a><\/p>\n This year, SI The Party will feature headlining performances from The Chainsmokers, Ludacris, DJ Irie & Xandra, plus a lineup of special guests and surprise moments throughout the night. Blending chart-topping electronic, hip-hop, and open-format DJ sets, the night will unfold as a high-energy, genre-spanning experience.<\/p>\n The Chainsmokers, the Grammy Award-winning duo behind global hits like \u201cCloser\u201d and \u201cDon\u2019t Let Me Down,\u201d will bring their signature high-energy electronic set that seamlessly blends pop, dance, and festival-level production. Ludacris, the multi-platinum hip-hop icon and cultural force, will deliver a performance packed with chart-topping anthems and unmistakable Southern swagger. DJ Irie, the Miami-based DJ and official DJ of the Miami Heat, will set the tone with an open-format set that fuses hip-hop, electronic, and global sounds, while rising DJ and producer Xandra brings her bold, genre-defying style and high-octane stage presence to round out the night\u2019s electrifying lineup. Premium all-inclusive tickets, VIP access and VIP Tables HERE.<\/a><\/p>\n Taste of the NFL 2026 Presented by PepsiCo and benefitting GENYOUth \u2014 the premier culinary and philanthropic official event of Super Bowl LX weekend \u2014 returns to the Bay Area with an unforgettable celebration of food, football and purpose. This NFL-sanctioned experience brings together renowned chefs, NFL legends, and tastemakers for an afternoon of exquisite cuisine, world-class wines and spirits, exciting entertainment, and unique fan interactions \u2014 all to benefit GENYOUth\u2019s mission to end student hunger and food insecurity.<\/p>\n Hosted by acclaimed chefs including Andrew Zimmern, Carla Hall, Mark Bucher, Lasheeda Perry, and Sayat Ozyilmaz and Laura Ozyilmaz, and featuring chef Cat Cora, current and former NFL players, VIP guests, and surprise attendees. Additionally, a powerhouse roster of more than 30 acclaimed\u00a0 chefs including Tyler Florence, as well as local chefs whose artistry has defined Bay Area dining, will be onsite serving up culinary delights.\u00a0For tickets, please visit HERE.<\/a><\/p>\n Sports Illustrated has helped define the moments, athletes, and culture that shape sports. Now, at the biggest moment on the sports calendar, Sports Illustrated and Tight End University (TEU) are joining forces to kick off Big Game Weekend in San Francisco with Tight Ends & Friends, a high-energy celebration presented by Cash App and VISA that brings TEU\u2019s signature, community-driven culture to one of the most anticipated nights of the weekend. The event will take place Thursday, February 5, 2026, at Public Works, with doors opening at 9:00 p.m. Tickets will go on sale today, January 15, with a limited Early Bird release priced at $85, a nod to San Francisco 49ers star Tight End, and TEU Founder George Kittle, available in extremely limited quantities. Fans can purchase at sitickets.com\/2026SITEU<\/a>.<\/p>\n Designed as a collegiate-style party with elevated production, Tight Ends & Friends will channel TEU\u2019s authentic, team-first energy into an immersive nightlife experience that sets the cultural tone for the weekend. Guests can expect interactive games and activations, turf-inspired buildouts, and a high-impact soundtrack blending local DJs with national talent, culminating in a headline performance by Loud Luxury, with Frank Walker opening the night. From start to finish, the event will deliver a culturally relevant moment rooted in authenticity, fan engagement, and TEU\u2019s close knit community of friends and family.<\/p>\n Cash App will serve as the presenting sponsor of the evening, offering an exclusive 25% off discount for Cash App cardholders and expedited event entry. Novartis, an innovative medicines company, will host an activation providing a relaxing experience for attendees. Zenni Optical will display and offer guests their limited edition Kittles x Zenni eyewear collection, co-designed with TEU Founder George Kittle. Kinder\u2019s will prepare a dedicated food station as the official sauce and seasoning partner. Diageo\u2019s Smirnoff is joining as the official vodka partner, with two signature cocktails to be served. Proximo\u2019s Maestro Dobel Tequila will be the official tequila of the event, including a branded food cart experience.<\/p>\n Additional on-site activations will be hosted by Dockers and Champion, a brand whose authentic connection to sport, fandom, and modern culture will showcase a product display highlighting its new NFL collection. Verizon has you covered as the exclusive wireless and cellular partner of the night. Verizon customers can score exclusive tickets to the event through Verizon Access on the My Verizon app and enjoy expedited entry making it easier than ever to join the celebration. Tickets HERE.<\/a><\/p>\n The world\u2019s biggest tailgate is heading to the Bay, and it\u2019s free for thousands of fans. NorCal native, Mayor of Flavortown, and culinary icon Guy Fieri, alongside presenting sponsor SpotOn, is bringing Guy\u2019s Flavortown Tailgate presented by SpotOn to the Bay Area for its fourth year, welcoming 10,000+ fans to the largest FREE, all-ages pre-kickoff celebration of Big Game Weekend with live performances by Loud Luxury and Tucker Wetmore.<\/p>\n Taking place Sunday, February 8, from 11:30AM-3:30PM PT at Cow Palace, the event delivers a one-of-a-kind community tailgate experience designed for locals and visitors alike, celebrating Guy\u2019s gameday culinary creations, Northern California food, hospitality, and culture with live entertainment alongside Flavortown-level energy just hours before kickoff. General admission is completely FREE, plus VIP All Inclusive Open Bar & Dining Tickets will be available with fans able to register now at. Tickets HERE<\/a>.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Cover art by \u2013 Dave Adamson<\/a> on Unsplash<\/a><\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n