{"id":112644,"date":"2026-01-26T11:49:15","date_gmt":"2026-01-26T11:49:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/112644\/"},"modified":"2026-01-26T11:49:15","modified_gmt":"2026-01-26T11:49:15","slug":"new-york-road-runners-rebrand-to-show-community-inclusivity","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/112644\/","title":{"rendered":"New York Road Runners rebrand to show community, inclusivity"},"content":{"rendered":"

<\/a><\/p>\n

NYC Marathon parent New York Road Runners is rebranding with a logo that does not depict a runner for the first time in the organization\u2019s 68-year history.<\/p>\n

The new brand identity from consultancy Chermayeff & Geismar & Haviv centers on an abstraction of the Statue of Liberty\u2019s torch. Gone is the iconographic lone male runner. The rationale was to modernize the logo, last updated in 2012, while making it more inclusive.<\/p>\n

\u201cOur events are in groups,\u201d explained New York Road Runners CEO Rob Simmelkjaer. \u201cAnd depending on the race, close to 50% of the runners are women, so we want anyone to be able to see themselves in this.\u201d<\/p>\n

\"TheThe New York Road Runners wanted a logo that was more inclusive and highlighted the group’s broader mission. New York Road Runners <\/p>\n

Underscoring that assertion, 45.86% of the finishers in the most recent NYC Marathon were women. The rebrand is also intended to establish a better and more enduring link between the Road Runners and what is arguably the world\u2019s most renowned marathon, which attracted a record number of finishers (59,226) for any marathon last year.<\/p>\n

Accordingly, the NYRR acronym is within the primary logo, and the full organization\u2019s name is incorporated.<\/p>\n

\u201cAnother goal was linking our nonprofit better to New York City, all of our community efforts and events, along with the marathon itself,\u201d said Juliette Morris, NYRR chief marketing and digital officer. NYRR administers more than 60 running events annually along with the NYC Marathon, all of which it claims is a total local economic impact of $934 million.<\/p>\n

\u201cIt\u2019s a way to emphasize who and what we are, beyond just the marathon,\u201d Morris said.<\/p>\n

Chermayeff & Geismar & Haviv also updated the logo for the TCS-sponsored NYC Marathon in 2023.<\/p>\n

\u201cWe needed something that invited more participation and engagement. And obviously, the torch has a long and historic connection with running.\u201d<\/p>\n

\u2014 \u00a0Designer Sagi Haviv<\/p>\n

\u201cThroughout the marathon project, people kept mentioning the New York Road Runners … and changes needed. Everyone could see it then,\u201d said Sagi Haviv, partner and designer for the firm, which also did logos for the U.S. Open Tennis Championships and the ATP. \u201cWe needed something that invited more participation and engagement. And obviously, the torch has a long and historic connection with running.\u201d<\/p>\n

The new NYRR logo will begin to appear digitally this week and get wide exposure during the March 15 United Airlines NYC Half Marathon.<\/p>\n

Concomitantly, the NYRR is introducing a new brand positioning and tagline from agency Yard NYC. \u201cBelieve in Every Step\u201d is replacing the \u201cRun for Life\u201d tagline. Again, equality is the objective.<\/p>\n

\u201cBetter reflecting our nonprofit mission and opening it up to non-runners,\u201d Simmelkjaer said of the rebrand\u2019s purpose. \u201cWe want to show community, inclusivity, and it\u2019s a mark that can represent all that we do.\u201d<\/p>\n

\"NewNew York Road Runners logos through the years New York Road Runners <\/p>\n

Terry Lefton can be reached at tlefton@sportsbusinessjournal.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"NYC Marathon parent New York Road Runners is rebranding with a logo that does not depict a runner…\n","protected":false},"author":2,"featured_media":112645,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[9,11,10,13296,50218],"class_list":{"0":"post-112644","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-new-york","9":"tag-new-york-headlines","10":"tag-new-york-news","11":"tag-print","12":"tag-the-insiders"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/112644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=112644"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/112644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/112645"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=112644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=112644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=112644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}