YSE Beauty<\/a>, a brand rooted in transparency, performance and trust. Her routine re ects the balance she brings to her brand, built on movement, hydration, sleep and simple daily rituals. \u201cHealth and wellness are my non-negotiables,\u201d she says. Looking ahead, Sims is focused on expanding her brand with new launches and a full Sephora rollout\u2014building a company, and a life, that celebrates feeling good from the inside out.<\/p>\nWake-Up Time: 6:00 a.m.<\/p>\n
Breakfast: Egg white bites<\/p>\n
Supplements: Sarah Wragge Wellness SWW Restore Replenishing Minerals, liposomal vitamin C and creatine<\/p>\n
Workout: Tracy Anderson<\/p>\n
Workout Outfit: Left On Friday Frame top and Super Moves Tight in black<\/p>\n
Workout Shoes: On Cloud X 4 in Eclipse<\/p>\n
Gym Bag: Rains Hilo Weekend Bag in beige<\/p>\n
Workout Playlist: Tate McRae<\/p>\n
Mindfulness App: Gabby Coaching and Meditation<\/p>\n
Workout Buddy: My AirPods<\/p>\n
Morning Skincare Routine: TheraFace Depuffing Wand, YSE Beauty Morning Cocktail vitamin C serum, Your Favorite Ex exfoliating pads, Skin Glow SPF 30 primer and Wide Awake eye cream<\/p>\n
Aesthetic Treatments: PRX biorevitalization treatment<\/p>\n
Haircare: Crown Affair The Leave-In conditioner<\/p>\n
Wellness Rituals: Workout, cold plunge and sauna<\/p>\n
Shower Essentials: Jolie Filtered Showerhead, N\u00e9cessaire Body Exfoliator, YSE Beauty Your Favorite Ex Deep-Down exfoliating gel<\/p>\n
Lunch: Grilled chicken and apples with peanut butter<\/p>\n
Favorite Hike: Madison Ave. to Bergdorf Goodman<\/p>\n
Athleisure: Vuori<\/p>\n
Escape: Bali<\/p>\n
Weakness: Wine<\/p>\n
Last Meal: Steak and a baked potato<\/p>\n
Mentor: Big Momma<\/p>\n
Best Advice: \u201cIf you\u2019re going to try something, give it 110%.\u201d<\/p>\n
Philanthropy: Baby2Baby<\/p>\n
Mantra: If you look good, you feel good, and if you feel good, you look good.<\/p>\n
**Streaming Now:**The Beast in Me<\/p>\n
Go-To Healthy Dinner: One-pot chicken veggie soup<\/p>\n
Evening Indulgence: Polo Lounge souff\u00e9<\/p>\n
Soulmate: Emese Gormley<\/p>\n
Bedtime: In bed by 9 p.m., asleep by 11 p.m.<\/p>\n
On My Nightstand: Burn Rate and Saje Natural Wellness essential oils<\/p>\n
Theme Song: \u201cDog Days Are Over\u201d by Florence + The Machine<\/p>\n
3 Desert Island Essentials: A good book, YSE Beauty Skin Glow SPF 30 primer and a water purifier<\/p>\n
Zodiac: Gemini<\/p>\n
COLLEEN BROOKS & HAILEY BROOKS<\/p>\n
![\"250808_MossNYC_715\"\/](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/01\/250808_MossNYC_715.jpg\")
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Sister co-founders Colleen and Hailey Brooks are redefining how New York gathers at Moss, blending community, culture, and wellness under one roof.<\/p>\n
In a city defined by constant motion, Moss (moss.nyc) offers something rarer: a place to pause, connect, and think expansively. Founded by sisters Colleen Brooks, Co- Founder and President, and Hailey Brooks, Co-Founder and Creative Director, Moss is less a single concept than a thoughtfully layered ecosystem\u2014one that reflects the founders\u2019 belief that modern life thrives at the intersection of culture, wellness, and community.<\/p>\n
The idea was born from a clear gap they observed in New York\u2019s landscape. \u201cWe saw an opportunity for a space in the market to create something in the city that embraced multiple different verticals, from social to wellness pursuits, and a community of shared intellectual interests,\u201d Colleen explains. That ambition\u2014to create a home for curiosity as much as connection\u2014guides every detail of Moss, from its programming to its aesthetic sensibility. Together, the Brooks sisters have created a destination that redefines wellness today.<\/p>\n
COLLEEN BROOKS<\/p>\n
Breakfast: Overnight oats and a pastry<\/p>\n
Workout: I love pairing a strength class with yoga. The contrast of intensity and recovery feels so good.<\/p>\n
Workout shoes: My Nike Pegasus 41s, without a doubt. They feel like you\u2019re running on a cloud. Gym bag: Stay tuned for a custom Bedrock gym bag that we\u2019re launching very soon.<\/p>\n
Workout app: I don\u2019t typically use workout apps. I love the social side of working out and being around other people. It\u2019s also one of the biggest reasons Hailey and I built Moss: to build friendships and community through sport and wellness and to keep expanding that.<\/p>\n
Mindfulness rituals: I love yoga\u2014it really resets my nervous system.<\/p>\n
Morning skincare routine: I\u2019m obsessed with Augustinus Bader\u2014their Rich Cream is a total game-changer.<\/p>\n
Aesthetic treatments: Love the Bedrock facial, which uses microcurrent stimulation and oxygenation and is super refreshing.<\/p>\n
Wellness rituals: When I have the ime, I try to fit n contrast therapy at Bedrock after every workout.<\/p>\n
Escape: Mallorca. love it there.<\/p>\n
HAILEY BROOKS<\/p>\n
Wake-up time: I would stay in bed all day if I could, but I get up bright and early every day to take my dog to the park.<\/p>\n
Breakfast: Coffee immediately, and then yogurt, granola and fresh fruit.<\/p>\n
Workout: Nothing beats a good reformer Pilates session.<\/p>\n
Workout outfit: We custom-designed our Bedrock trainer tracksuits<\/p>\n
Workout app: The Moss App for Collective Training down at Bedrock!<\/p>\n
Workout buddy: My sister, Colleen, of course!<\/p>\n
Morning skincare routine: Soffe Pavitt is my holy grail for skincare. We\u2019re hosting a Moss Talk with her later this month\u2014can\u2019t wait to pick her brain!<\/p>\n
Haircare treatments: I love weekly hair oiling, a scalp massage and Bedrock\u2019s amenities partner NONFICTION\u2019s shampoo and conditioner. Twice a week, I\u2019ll use the Oribe Gold Lust Transformative hair mask. I also just started going to an amazing head spa in Koreatown, Lu Dream Spa.<\/p>\n
Lunch: A Miso Caesar with a jammy egg from Babette when I\u2019m in a rush, oysters if I\u2019m feeling fancy.<\/p>\n","protected":false},"excerpt":{"rendered":"Workout app: PVOLVE Mindfulness app: Headspace Mindfulness rituals: Sunlight first thing in the morning + Dr. Stolberg Rest…\n","protected":false},"author":2,"featured_media":113039,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[50383,25685,1214,262,1242,50384,75,84,83,9,24,63,50385,50386,3743,1881,50387],"class_list":{"0":"post-113038","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-manhattan","8":"tag-beauty-awards","9":"tag-brands","10":"tag-celebrities","11":"tag-city","12":"tag-fashion","13":"tag-makeup","14":"tag-manhattan","15":"tag-manhattan-headlines","16":"tag-manhattan-news","17":"tag-new-york","18":"tag-new-york-city","19":"tag-nyc","20":"tag-position-1","21":"tag-regimens","22":"tag-skincare","23":"tag-wellness","24":"tag-womenswear"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/113038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=113038"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/113038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/113039"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=113038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=113038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=113038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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