![\"Fulton](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/01\/In-Every-Transition-a-Pattern_MASARY-Studios_20262.jpg\")
\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/p>\n
\u201cIn Every Transition, a Pattern,\u201d located at the former Macy\u2019s storefront on the Fulton Mall, will run until March 16. <\/p>\n
Photo courtesy Downtown Brooklyn Partnership<\/p>\n
A Fulton Mall stretch is glowing again, thanks to a new light art installation that transforms the former Macy\u2019s building into a rhythmic reflection of Downtown Brooklyn\u2019s<\/a> everyday pulse.\u00a0<\/p>\n Downtown Brooklyn Partnership<\/a> (DBP), the City\u2019s Department of Small Business Services<\/a> (SBS) and MASARY Studios<\/a> unveiled \u201cIn Every Transition, A Pattern\u201d on Jan. 30, activating the block-long windows at 422 Fulton Street, with a constantly shifting display of color and light driven by the sounds of the surrounding neighborhoods.\u00a0<\/p>\n The installation translates audio recordings from Fulton Mall, including snippets of conversation, traffic noise, subway rambles, pigeons and crosswalk signals \u2014 into evolving light patterns that spill across the storefront windows onto the sidewalk. The effect is meant to be immersive and playful, inviting passersby to pause and take in the space between the street and the long-shuttered store interior.\u00a0<\/p>\n \u201cIn Every Transition, A Pattern illuminates and celebrates the windows of a Downtown Brooklyn landmark on Fulton Street while reflecting the spirit of our community through light,\u201d said Regina Myer, president of Downtown Brooklyn Partnership.\u00a0<\/p>\n \u201cThis temporary installation underscores our commitment to supporting local retail and revitalizing the public realm. We invite the community to experience the lights and then check out one of our great nearby businesses. We thank our partners at SBS for funding these efforts to enliven Brooklyn\u2019s most famous shopping district.\u201d<\/p>\n The project is funded through SBS\u2019s Public Realm Grant program, which supports community organizations in activating commercial corridors after dark. The initiative aims to increase foot traffic, improve nighttime safety, celebrate local culture and reimagine underused spaces throughout the city.\u00a0<\/p>\n \u201cVibrant light installations like \u2018In Every Transition, A Pattern\u2019 help increase both foot traffic and safety in commercial districts at night, and the Department of Small Business Services is proud to support projects like this that help to build communities,\u201d said SBS Commissioner Dynishal Gross. \u201cThis light installation celebrates Downtown Brooklyn\u2019s entrepreneurial energy while creating a safe, fun and interactive space for New Yorkers, their families and neighbors to enjoy throughout the winter months.\u201d<\/p>\n MASARY Studios designed the installation by building a structure inside the storefrontthat responds in real time to the curated soundscape, creating what the artists describe as a visual expression of urban rhythm.\u00a0<\/p>\n \u201cThis piece lives at the edge of the hustle, where the street meets the store. We are thrilled to create something dynamic, rhythmic and meaningful \u2014 and new \u2014 for Brooklyn,\u201d said Ryan Edwards of MASARY Studios.<\/p>\n Local business leaders say the project highlights how temporary art can play a role in sustaining energy along a retail corridor during periods of transition.\u00a0<\/p>\n \u201cAs the jewel in the crown of Fulton Mall undergoes another transition, this art piece represents an innovative approach to making the most of temporarily vacant space,\u201d said Albert Laboz, chair of the Fulton Mall Improvement Association and principal at United American Land. \u201cIn addition to complementing the public realm, this installation will provide light for pedestrians and add vibrancy to Brooklyn\u2019s iconic retail corridor.\u201d<\/p>\n The installation is one of several temporary artworks DBP has brought to the neighborhood in recent years to animate streetscapes and introduce new artists to Downtown Brooklyn. MASARY Studios was selected following an open call that drew more than 50 artists, designers and lighting professionals, a process organized by DBP and SBS with McGregor Consulting.<\/p>\n The \u201cIn Every Transition, A Pattern\u201d installation will run through March 16 at 422 Fulton St. in Downtown Brooklyn<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cIn Every Transition, a Pattern,\u201d located at the former Macy\u2019s storefront on the Fulton Mall, will run until…\n","protected":false},"author":2,"featured_media":117631,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[2091,98,100,99,3076,13345,5868,5461,51888,18868,51889,9,24,12,370,63,51890,13074,4799,51891,12107],"class_list":["post-117630","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brooklyn","tag-arts-and-culture","tag-brooklyn","tag-brooklyn-headlines","tag-brooklyn-news","tag-downtown-brooklyn","tag-downtown-brooklyn-partnership","tag-economic-development","tag-fulton-mall","tag-light-installation","tag-local-business","tag-masary-studios","tag-new-york","tag-new-york-city","tag-news","tag-newsletter","tag-nyc","tag-nyc-sbs","tag-public-art","tag-small-businesses","tag-storefront-activation","tag-urban-design"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/117630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=117630"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/117630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/117631"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=117630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=117630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=117630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Fulton](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/01\/R0000706.jpg\")
The light installation on the Fulton Mall was created by Downtown Brooklyn Partnership, NYC Department of Small Business Services and MASARY Studios.Photo courtesy of Downtown Brooklyn Partnership<\/p>\n![\"Fulton](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/01\/Image-1-30-26-at-11.48-AM.jpeg\")
The location, located at the former Macy\u2019s, permanently closed in early 2025.Photo courtesy of Google Maps<\/p>\n![\"Fulton](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/01\/In-Every-Transition-a-Pattern_MASARY-Studios_20261.jpg\")
The installation is meant to light up walkways and areas for New Yorkers during the colder months.Photo courtesy Downtown Brooklyn Partnership<\/p>\n