{"id":11827,"date":"2025-10-22T11:17:10","date_gmt":"2025-10-22T11:17:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/11827\/"},"modified":"2025-10-22T11:17:10","modified_gmt":"2025-10-22T11:17:10","slug":"whats-that-smell-11-new-fragrance-stores-open-in-new-york","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/11827\/","title":{"rendered":"What\u2019s That Smell? 11 New Fragrance Stores Open in New York"},"content":{"rendered":"<p>                  <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/10\/f7d7bcc442d239c82b3ce62713a87de2d9-web-dossier.rsquare.w400.jpg\" class=\"lede-image\" data-content-img=\"\" width=\"400\" height=\"400\" style=\"width:100%;height:auto;\" fetchpriority=\"high\"\/> <\/p>\n<p>\n                  Dossier.<br \/>\n                  Photo: Courtesy of Dossier\n              <\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/cmh0ok77i001p0ii1surp38h7@published\" data-word-count=\"303\">While sniffing via a screen is a technology yet to be cracked, the brick-and-mortar fragrance business is booming: 75 percent of fragrance sales in the U.S. happen in stores. And over the past year, it\u2019s seemed as if every other boutique opening in the city is a perfumer or a home-fragrance shop. At <a href=\"https:\/\/www.instagram.com\/ff_and_e\/\" rel=\"nofollow noopener\" target=\"_blank\">FF&amp;E<\/a> (109 Montrose Ave., Williamsburg), run by design firm Lichen and scent-maker Fragile Glass, shoppers have been particularly taken with its \u201cearthcense\u201d \u2014 incense that, according to Lichen\u2019s website, \u201csmells like wet rocks, but in a good way.\u201d <a href=\"https:\/\/www.nakedghosts.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Naked Ghosts<\/a> (66 Greenwich Ave.), which opened in the summer, offers a tight selection of niche eaux (such as Annindriya and Chester Gibs\u2019s Walk With Me) chosen by store co-founder Christophe Laudamiel, a perfumer whose own fragrances are for sale. Meanwhile, a slew of scent stores have come to Soho and Nolita since last fall, including <a href=\"https:\/\/commodityfragrances.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Commodity Fragrances<\/a> (113 Crosby St.), where you can dab yourself with viral \u201cmilky\u201d perfumes like Milk Orchid or sign up for a master class. More recently, <a href=\"https:\/\/dossier.co\/\" rel=\"nofollow noopener\" target=\"_blank\">Dossier<\/a> (242 Elizabeth St.), a Gen-Z destination for affordable designer-perfume dupes, and <a href=\"https:\/\/bluemefragrance.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Blueme<\/a> (259 Elizabeth St.), a shop that sells candles in refillable beige ceramic containers, have opened. At wellness emporium <a href=\"https:\/\/113spring.com\/\" rel=\"nofollow noopener\" target=\"_blank\">113 Spring<\/a> (at Mercer St.), visitors can sip blue butterfly-pea tea while having a \u201cMind-Scent Experience,\u201d during which a custom fragrance is created using EveryHuman\u2019s AI generator. Not bespoke but similarly varied are the 600-plus scents available at <a href=\"https:\/\/stele.nyc\/\" rel=\"nofollow noopener\" target=\"_blank\">St\u00e9le<\/a> (179 Mott St.), a shop devoted to highlighting brands beloved by fragranceheads, including ones from Perfumer H and Kismet Olfactive. Finally, not far from <a href=\"https:\/\/nymag.com\/strategist\/article\/edikted-brandy-melville-princess-polly-garage-pacsun-tween-shopping-soho-nyc.html\" rel=\"nofollow noopener\" target=\"_blank\">Broadway\u2019s Tween Row<\/a>, Est\u00e9e Lauder Companies has opened a Fragrance Row of its own with <a href=\"https:\/\/www.bykilian.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Kilian Paris<\/a>, <a href=\"https:\/\/www.fredericmalle.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Editions de Parfums Frederic Malle<\/a>, <a href=\"https:\/\/www.tomfordbeauty.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Tom Ford Beauty<\/a>, and <a href=\"https:\/\/www.jomalone.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Jo Malone London<\/a> moving into consecutive storefronts (120\u2013124 Prince St.).<\/p>\n<p>                      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/10\/1e6b12183d93f53499cc9287933135942b-web-FF-E.rvertical.w570.jpg\" class=\"img-data\" data-content-img=\"\" width=\"570\" height=\"712\" style=\"width:100%;height:auto;\"\/> <\/p>\n<p>                      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/10\/732fdd5612fcce9f31e3704e3fcacb3eb0-web-commodity.rvertical.w570.jpg\" class=\"img-data\" data-content-img=\"\" width=\"570\" height=\"712\" style=\"width:100%;height:auto;\"\/> <\/p>\n<p>\n        From left: FF&amp;E. Photo: Erik Lauchie\/Courtesy of FF&amp;ECommodity Fragrances. Photo: Courtesy of Commodity\n      <\/p>\n<p>\n      From top: FF&amp;E. Photo: Erik Lauchie\/Courtesy of FF&amp;ECommodity Fragrances. Photo: Courtesy of Commodity\n    <\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/cmh0oqhpm00103b78glty01ww@published\" data-word-count=\"37\"><a href=\"https:\/\/www.instagram.com\/surrender.dorothy.nyc\/\" rel=\"nofollow noopener\" target=\"_blank\">Surrender Dorothy<\/a><br \/>1930s ballet costumes from London, an original program for The Red Shoes, and a vintage dollhouse displaying perfumes by Marissa Zappas are on offer at this downtown bric-a-brac boutique. (13 W. 17th St., buzzer No. 2)<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/cmh0oscpi00183b78edp34y76@published\" data-word-count=\"46\"><a href=\"https:\/\/firstbloomcornerstore.com\/\" rel=\"nofollow noopener\" target=\"_blank\">First Bloom<\/a><br \/>Alison Roman brings her Catskills grocery store to Chinatown\u2019s Casetta wine bar for a few weeks. Expect a caf\u00e9 serving green bagna cauda and Spanish tortillas plus a shoppable pantry of coffee, granola, and, of course, anchovies. (61 Hester St.; open November 5 through 30)<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/cmh0oscpi00193b78zo4tc77a@published\" data-word-count=\"35\"><a href=\"https:\/\/www.michaelkors.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Michael Kors<\/a><br \/>Following the opening of its Madison Avenue flagship, Michael Kors has renovated its 7,000-square-foot Rockefeller Center location, where shoppers will find a collection of small leather goods and a charm bar. (610 Fifth Ave.)<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/cmh0oscpi001a3b78zg81tssh@published\" data-word-count=\"35\"><a href=\"https:\/\/www.fishseddy.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Fishs Eddy<\/a><br \/>Julie Gaines has been selling checkerboard-rimmed plates and diner-style mugs since the 1980s. Now, she\u2019s opening a second location in Brooklyn with a soda bar and drip coffee for $1.95. (81 Front St., Dumbo)<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/cmh0oscpi001b3b78r3u1f7jc@published\" data-word-count=\"23\"><a href=\"https:\/\/williamwhite.com\/\" rel=\"nofollow noopener\" target=\"_blank\">William White Emporium<\/a><br \/>Cognac-colored wide-wale-corduroy jackets and rose-tinted wineglasses etched with stars are available at designer Will Cooper\u2019s new boutique\u2013slash\u2013newsstand\u2013slash\u2013coffee shop. (325 Canal St.)<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/cmh0oscpi001c3b78qb8xmvt5@published\" data-word-count=\"23\"><a href=\"https:\/\/bignightbk.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Big Night<\/a><br \/>The Greenpoint shoppy shop comes to the Upper East Side, around the corner from Cafe Commerce and Chez Fifi. (1015 Lexington Ave.)<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/cmh0oscpi001d3b78yl1s4hoa@published\" data-word-count=\"24\"><a href=\"https:\/\/mrboddington.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Mr. Boddington\u2019s Studio<\/a><br \/>French grid notepads, custom wrapping paper and stationery, and collectible children\u2019s books have arrived in Brownstone Brooklyn. 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Every product is independently selected by our team of editors, whom\u00a0you can read about\u00a0<a href=\"https:\/\/nymag.com\/strategist\/article\/meet-the-strategist-team.html\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>. We update links when possible, but note that deals can expire and all prices are subject to change.<\/p>\n<p>    <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Dossier. Photo: Courtesy of Dossier While sniffing via a screen is a technology yet to be cracked, the&hellip;\n","protected":false},"author":2,"featured_media":11828,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[9,11,2409,10,9407,3096],"class_list":["post-11827","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-new-york","tag-new-york-headlines","tag-new-york-magazine","tag-new-york-news","tag-store-openings","tag-the-strategist"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/11827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=11827"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/11827\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/11828"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=11827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=11827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=11827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}