NEW YORK, NY \u2013\u00a0TODAY, Mayor Mamdani announced that\u00a0LinkNYC\u00a0terminals across the city\u00a0are\u00a0playing a public service announcement (PSA) directly urging homeless New Yorkers to come indoors and connect with city services as dangerously cold temperatures continue.<\/p>\n
The video also provides guidance for New Yorkers who are concerned about someone they see outside, explaining how to request help using the\u00a0LinkNYC\u00a0kiosks. Anyone can use the terminals to make a free call to 311 or connect directly to emergency services by pressing the red 911 button.<\/p>\n
\u201cWith temperatures this low, being outside can be life-threatening.\u00a0These kiosks are everywhere,\u00a0they\u2019re\u00a0free to use, and they can be a lifeline,\u201d said\u00a0Mayor Zohran Kwame Mamdani.<\/p>\n
“LinkNYC\u00a0is proud to partner with the Mamdani administration to help keep our most vulnerable neighbors safe, warm, and informed,” said\u00a0Nick Colvin, CEO of\u00a0LinkNYC.\u00a0“During severe winter weather, it’s critical that New Yorkers know they can use any\u00a0LinkNYC\u00a0kiosk to connect with shelters, food pantries, warming centers, and 311 for free.\u201d<\/p>\n
Over the next several days, the PSA is expected to receive millions of impressions. Every\u00a0LinkNYC\u00a0terminal includes a dial pad for free calls to 311, as well as a direct connection to 911 for emergencies.<\/p>\n
The PSA is part of a broader, whole-of-government effort to bring people in from the cold and connect them with shelter and ongoing support. Since the beginning of extreme winter weather, the city has made\u00a0nearly 1,000\u00a0placements into shelter.<\/p>\n
Earlier this week, the\u00a0Mayor\u00a0joined Department of Social Services (DSS) Commissioner Molly Wasow Park to announce the opening a new Safe Haven shelter, which was fast-tracked in response to the cold snap. The administration has also expanded single-room-occupancy style units designed for New Yorkers who have been hesitant to use traditional shelter options.<\/p>\n
The city continues to deploy mobile warming units staffed with clinicians and services, along with enhanced warming centers, to ensure multiple pathways off the street and out of the cold.<\/p>\n
\u201cToday\u2019s announcement is about meeting people where they are.\u00a0If\u00a0you\u2019re\u00a0outside, we want you inside. If\u00a0you\u2019re\u00a0worried about someone else, help is just a call away. We are here, and we are ready to help,\u201d Mamdani said.<\/p>\n
Transcript:<\/p>\n
New York, we will continue to see dangerously cold temperatures this week.\u00a0<\/p>\n
The whole city has mobilized to respond, but we all\u00a0have to\u00a0play our part keeping ourselves and our fellow New Yorkers safe.<\/p>\n
Check on your neighbors and if you see someone who may need help, call 311 or 911 and outreach workers and city first responders will answer.\u00a0<\/p>\n
If you are staying outside, please come indoors. We want to help keep you safe. You can call 311 or 911 from any\u00a0LinkNYC\u00a0kiosk, including this one, and get connected to a warming shelter and other city services.<\/p>\n
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