{"id":126045,"date":"2026-02-07T05:38:12","date_gmt":"2026-02-07T05:38:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/126045\/"},"modified":"2026-02-07T05:38:12","modified_gmt":"2026-02-07T05:38:12","slug":"bad-bunnys-super-bowl-halftime-show-sparks-bronx-merch-frenzy","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/126045\/","title":{"rendered":"Bad Bunny\u2019s Super Bowl halftime show sparks Bronx merch frenzy"},"content":{"rendered":"

MOTT HAVEN, The Bronx (PIX 11) \u2014 Bad Bunny\u2019s<\/a> Super Bowl halftime performance is drawing excitement from fans across the city, with New Yorkers flocking to a store in the Bronx to get their hands on merchandise inspired by the artist.<\/p>\n

Inside Bronx Native, a store in Mott Haven, excitement over Bad Bunny\u2019s halftime performance<\/a> is flying off the shelves.<\/p>\n

More Local News <\/a><\/p>\n

Owner Amaurys Grullon launched \u201cBenito Bowl\u201d merchandise, named after the musician\u2019s birth name, Benito. He said the sweatshirts, T-shirts, hats, and more are so popular that he has to restock them every day.<\/p>\n

\u201cWe actually created merch around the album first, and we saw how receptive \u2014 we saw how much engagement we were getting,\u201d Grullon said. \u201cPeople love the album. People love Bad Bunny, and then we said, \u2018You know what? We got to do some Benito merch too to turn it up and to celebrate this incredible moment.’\u201d<\/p>\n

Grullon feels this moment goes beyond Benito Bowl merch. He said it\u2019s about culture, visibility, and pride for his community.<\/p>\n

\u201cFor us, representation is very important and especially now with everything that\u2019s going on in the world and the U.S., and for us to have a voice, and for us to be able to express ourselves and really be authentic in this space, and at this level is really important,\u201d he said.<\/p>\n

As Bad Bunny is set to take the world\u2019s biggest stage Sunday, longtime fan Zoey Arce said it feels personal and long overdue.<\/p>\n

\u201cThis moment is revolutionary in my eyes,\u201d she said. \u201cIt is huge. Growing up in the Bronx, you are surrounded by the culture, but seeing that now the culture is being introduced to people that aren\u2019t familiar, it\u2019s mind-blowing, honestly.\u201d<\/p>\n

Grullon hopes this moment paves the way for more Latino artists to be seen and celebrated on major music platforms.<\/p>\n

Copyright 2026 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.<\/p>\n

For the latest news, weather, sports, and streaming video, head to PIX11. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"MOTT HAVEN, The Bronx (PIX 11) \u2014 Bad Bunny\u2019s Super Bowl halftime performance is drawing excitement from fans…\n","protected":false},"author":2,"featured_media":126046,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[12899,6014,54666,128,19347,54667,9,24,63,129,131,130],"class_list":["post-126045","post","type-post","status-publish","format-standard","has-post-thumbnail","category-the-bronx","tag-amaurys-grullon","tag-bad-bunny","tag-benito-bowl","tag-bronx","tag-bronx-native","tag-halftime-performance","tag-new-york","tag-new-york-city","tag-nyc","tag-the-bronx","tag-the-bronx-headlines","tag-the-bronx-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/126045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=126045"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/126045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/126046"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=126045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=126045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=126045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}