{"id":127563,"date":"2026-02-09T14:28:09","date_gmt":"2026-02-09T14:28:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/127563\/"},"modified":"2026-02-09T14:28:09","modified_gmt":"2026-02-09T14:28:09","slug":"k-beauty-brand-tirtir-spotlights-intuitive-makeup-in-nyc-through-exclusive-masterclass","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/127563\/","title":{"rendered":"K-Beauty Brand TIRTIR Spotlights Intuitive Makeup in NYC Through Exclusive Masterclass"},"content":{"rendered":"\n<p class=\"yf-vbsvxt\">Renowned Makeup Artist Michael Anthony Participates, 60 Media and Influencers Attend Focused Demonstration of MOOD GLIDER Lip &amp; Blush and Mask Fit Red Cushion Foundation.<\/p>\n<p class=\"yf-vbsvxt\">NEW YORK, Feb. 9, 2026 \/PRNewswire\/ &#8212; Global K-beauty brand <a href=\"https:\/\/www.instagram.com\/tirtir_global\/?hl=en\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:TIRTIR;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">TIRTIR<\/a>\u00a0hosted an exclusive brand-led makeup event, referred to as the &#8220;Masterclass,&#8221; on February 5th in New York City.<\/p>\n<p class=\"yf-vbsvxt\">The Masterclass welcomed approximately 60 attendees, including 20 editors from leading beauty and lifestyle media outlets and 40 influencers. The program centered around the newly launched MOOD GLIDER Lip &amp; Blush Stick (available in six shades on <a href=\"https:\/\/www.amazon.com\/TIRTIR-Buildable-Texture-Natural-Mulberry\/dp\/B0FWJP3CM5\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Amazon;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Amazon<\/a>) and the brand&#8217;s best-selling Mask Fit Red Cushion Foundation, combining product demonstrations with brand messaging.<\/p>\n<p class=\"yf-vbsvxt\">The event drew particular interest with a live product demonstration led by <a href=\"https:\/\/www.instagram.com\/manthony783\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Michael Anthony;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Michael Anthony<\/a>, the renowned makeup artist best known for his work with Ariana Grande. Aligned with the concept of TIRTIR&#8217;s Masterclass, &#8220;intuitive and fast makeup solutions for today&#8217;s busy lifestyles,&#8221; Anthony noted. He presented a series of polished and versatile makeup looks that highlighted the products&#8217; ease of use and adaptability.<\/p>\n<p class=\"yf-vbsvxt\">During the event, participants received detailed explanations of each product&#8217;s texture, pigmentation, and versatility, along with practical makeup tips. In particular, the MOOD GLIDER Lip &amp; Blush Stick impressed attendees with its multi-use functionality, enabling a wide range of looks from a single product through intuitive application, reinforcing TIRTIR&#8217;s message of easy-to- achieve makeup solutions.<\/p>\n<p class=\"yf-vbsvxt\">The Masterclass extended beyond a traditional product showcase, providing attendees with a first-hand introduction to TIRTIR&#8217;s evolving brand direction and global identity. As consumer response to the newly launched products continues to build, the event is expected to support continued global visibility through on-site reviews and content generated by participating media and influencers.<\/p>\n<p class=\"yf-vbsvxt\">A representative from TIRTIR stated, &#8220;This New York Masterclass was a meaningful opportunity to directly communicate not only our product excellence but also the sensibility and message that define the TIRTIR brand to a global audience. Moving forward, we plan to continue creating diverse touchpoints that expand brand experiences across global markets.&#8221;<\/p>\n<p class=\"yf-vbsvxt\">About TIRTIR<br \/>Founded on the belief that beauty should feel as good as it looks, TIRTIR merges cutting-edge K-beauty innovation with skin-nourishing care. Best known for its inclusive shade ranges and skincare-infused complexion formulas, TIRTIR is a brand committed to celebrating every face and every story.<\/p>\n<p>  <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Renowned Makeup Artist Michael Anthony Participates, 60 Media and Influencers Attend Focused Demonstration of MOOD GLIDER Lip &amp;&hellip;\n","protected":false},"author":2,"featured_media":127564,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[15875,55133,55130,55132,55131,12632,9,56,63,65,64,55129,55128],"class_list":["post-127563","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-ariana-grande","tag-makeup-looks","tag-makeup-tips","tag-mask-fit-red-cushion-foundation","tag-masterclass","tag-michael-anthony","tag-new-york","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news","tag-product-demonstration","tag-product-demonstrations"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/127563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=127563"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/127563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/127564"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=127563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=127563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=127563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}