Groovy Girls dolls by Manhattan Toy. (Product images courtesy of Manhattan Toy)<\/p>\n
Just in time for the 2026 Toy Fair, Manhattan Toy is relaunching its beloved soft fashion doll brand, appealing to kids and parents, alike.<\/p>\n
Manhattan Toy<\/a>, a brand of parent company Crown Crafts, is relaunching its iconic soft-doll brand, Groovy Girls<\/a>. The company says the toys<\/a> focus on self-expression, fashion<\/a> and friendship. Since many parents will remember playing with the beloved dolls<\/a>, the launch appeals to kids and adults, alike.<\/p>\n Launching at the 2026 Toy Fair<\/a> in New York, the new Groovy Girls collection features fresh designs and diverse characters that celebrate confidence, creativity and inclusive play.<\/p>\n Originally introduced in the late 1990s, Groovy Girls quickly became a favorite<\/a> for their bold styles, soft construction, wholesome play, and celebration of individuality. Now, they\u2019re reimagined for today\u2019s kids, and for the millennial and Gen Z parents who remember the fun and funky originals. Each doll is uniquely designed with vibrant hairstyles, diverse skin tones, and fashion-forward outfits while still embracing the brand\u2019s original soft, huggable form and groovy spirit.<\/p>\n \u201cGroovy Girls have always been more than just dolls; they\u2019re characters that kids connect with, stories waiting to be told,\u201d said Kelly Anderson, vice president of marketing. \u201cWe\u2019ve designed this new collection to reflect the world kids see around them today \u2013 full of diversity, color and possibility \u2013 while keeping the playful essence that made Groovy Girls so popular in the first place.\u201d<\/p>\n The Groovy Girls doll collection includes five keepsake dolls, each with her own unique style and personality. Every posable soft doll features stylable hair, removable, fashionable outfits that are collectable, and new magnetic hands for interactive play. Dolls are crafted for children ages 3 to 6 with a suggested retail price of $29.99 each, and will be available starting May 2026. The doll personalities include:<\/p>\n Rose: A star athlete and style icon. Whether she\u2019s crossing the finish line or hanging out with her friends, she loves rocking outfits that move with her through every activity. She may not win every race, but she is always looking to grow, improve, and cheer on others along the way. With a competitive spirit and a love for teamwork, Rose is always ready to lift others while chasing her own dreams.<\/p>\n Iris: All about fun, flair, and everything pink, Iris twirls through life in her favorite tutu, always ready for a spontaneous dance party filled with spins, leaps and laughter. Her half-up hairstyle is tied with a sweet bow. With a free spirit and a heart full of adventure, Iris brings her own sparkle to every moment because being bold, bright, and true to herself is what she does best.<\/p>\n Poppy: Top of her class and always ready to lend a helping hand. Whether she\u2019s tutoring younger students or solving tricky homework problems, she\u2019s the go-to girl for answers and encouragement. With a passion for learning and a heart for helping others, Poppy is proof that smart is seriously stylish.<\/p>\n Saige: A sweetheart with endless energy and a soft spot for all things furry, Saige is always on the go \u2013 whether with her built-in bestie, her mom, or a four-legged friend. Dressed in comfy-cute leisure gear, she views every day as an adventure and smiles through life with confidence and charisma. From the playground to the dog park, Saige makes new friends wherever she goes.<\/p>\n Daisy: With a heart as warm as the sunshine, Daisy spends her days tending flowers in her garden, making friends with the animals who stop by, and sharing the joy of nature with everyone she meets. Dressed in her favorite floral overalls and trusty rain boots, she\u2019s always ready for a day filled with planting, creating, and enjoying the warmth of the sun.<\/p>\n In addition to the dolls, the Groovy Girl collection will feature a range of outfits and accessories that inspire creative, open-ended play. The accessory line includes funky fan favorites, including pets, camping gear, and furniture, along with some exciting new introductions \u2013 each with magnetic features compatible with the dolls to inspire interactive play. The Groovy Girls collection of dolls and accessories will be available at specialty retailers<\/a> and manhattantoy.com.<\/p>\n The new Groovy Girls collection of dolls will make its debut at Toy Fair New York, Feb. 14-17, in booth 2206 at the Javits Center.<\/p>\n","protected":false},"excerpt":{"rendered":"Groovy Girls dolls by Manhattan Toy. (Product images courtesy of Manhattan Toy) Just in time for the 2026…\n","protected":false},"author":2,"featured_media":127760,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[55178,55179,51918,55124,55180,75,84,83,55123,55181,9,24,55182,55183,63,55184,55185,55186,55187],"class_list":{"0":"post-127759","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-manhattan","8":"tag-2026-markets","9":"tag-2026-toy-fair","10":"tag-dolls","11":"tag-groovy-girls","12":"tag-kids-dolls","13":"tag-manhattan","14":"tag-manhattan-headlines","15":"tag-manhattan-news","16":"tag-manhattan-toy","17":"tag-new-product-launch","18":"tag-new-york","19":"tag-new-york-city","20":"tag-nostalgic-toys","21":"tag-ny-toy-fair","22":"tag-nyc","23":"tag-retro-toys","24":"tag-soft-dolls","25":"tag-toy-launch","26":"tag-toy-trends"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/127759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=127759"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/127759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/127760"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=127759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=127759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=127759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}