{"id":128251,"date":"2026-02-10T00:19:09","date_gmt":"2026-02-10T00:19:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/128251\/"},"modified":"2026-02-10T00:19:09","modified_gmt":"2026-02-10T00:19:09","slug":"meet-the-brooklyn-designer-behind-lady-gagas-super-bowl-dress","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/128251\/","title":{"rendered":"Meet the Brooklyn designer behind Lady Gaga’s Super Bowl dress"},"content":{"rendered":"

When Lady Gaga strutted onto the Super Bowl halftime stage alongside Bad Bunny<\/a> in California, a New York City designer and his friends were back home cheering at the television.\u00a0<\/p>\n

Raul L\u00f3pez, the Brooklyn-based creative director behind fashion label LUAR, designed Gaga’s salsa-inspired dress for the big game between the Seattle Seahawks and New England Patriots<\/a>, marking a career milestone rooted in his Caribbean heritage.<\/p>\n

“It was an iconic, historic moment just to be part of and to represent the Caribbean. And being Latino and an immigrant was really amazing,” L\u00f3pez said.<\/p>\n

Lady Gaga’s secret project<\/p>\n

L\u00f3pez said Gaga’s team initially reached out for a secret, salsa-inspired project<\/a>.<\/p>\n

\"Apple<\/p>\n

Lady Gaga performs at halftime of Super Bowl LX at Levi’s Stadium.\u00a0<\/p>\n

Kathryn Riley \/ Getty Images<\/p>\n

“We actually didn’t know was for the Super Bowl<\/a>, which is funny. But they came up, they hit me up, and they were like, hey, Gaga is doing a salsa number and we would love for you to make a dress,” he said.<\/p>\n

Born and raised in the Los Sures section of Williamsburg, to parents from the Dominican Republic, L\u00f3pez said his upbringing continues to shape his work and creative voice.<\/p>\n

“It was an amazing time, even though I was not for the faint of heart. It was a different time, but it was a beautiful urban dystopia,” he said.<\/p>\n

The Super Bowl performance gave L\u00f3pez the opportunity to explore a softer, more playful aesthetic than he is often known for.<\/p>\n

\"Apple<\/p>\n

Bad Bunny and Lady Gaga perform at Super Bowl LX.<\/p>\n

Kevin C. Cox \/ Getty Images<\/p>\n

“This was like an amazing way to, like, show that side of me that is kind of vulnerable. And I think maybe I’ve shunned away so long because I had to make it more tough because that’s how I grew up,” L\u00f3pez said.<\/p>\n

Super Bowl halftime show had nods to Brooklyn’s Latino community<\/p>\n

The halftime show included multiple nods to Brooklyn’s Latino community.<\/p>\n

Bad Bunny also featured To\u00f1ita, owner of the Caribbean Social Club and a Puerto Rican icon in Williamsburg, often referred to as the neighborhood’s last Latino social club.<\/p>\n

“Amazing. It was amazing. We had a great time here looking at her at the Super Bowl. It was an epic experience,” said Jorge Espada, who works at the club.<\/p>\n

\"AMFOOT-SUPERBOWL-PATRIOTS-SEAHAWKS-HALFTIME-SHOW<\/p>\n

Lady Gaga and Bad Bunny perform at Super Bowl LX.<\/p>\n

Josh Edelson\/AFP via Getty Images<\/p>\n

For L\u00f3pez, seeing To\u00f1ita on the national stage alongside his own work underscored the generational legacy of Williamsburg’s Hispanic community.<\/p>\n

“She’s like a Williamsburg icon. For me, it was like, wow, like, this is so cool to see the different generations like her before me,” he said.\u00a0<\/p>\n

The performance broadcast to millions became a celebration of pride, resilience and representation.<\/p>\n

Have a story idea or tip in Brooklyn? Email Hannah by\u00a0CLICKING HERE<\/a>.<\/p>\n

In:<\/p>\n","protected":false},"excerpt":{"rendered":"When Lady Gaga strutted onto the Super Bowl halftime stage alongside Bad Bunny in California, a New York…\n","protected":false},"author":2,"featured_media":128252,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[6014,98,22067,9,11,10,21064],"class_list":["post-128251","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-bad-bunny","tag-brooklyn","tag-lady-gaga","tag-new-york","tag-new-york-headlines","tag-new-york-news","tag-super-bowl"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/128251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=128251"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/128251\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/128252"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=128251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=128251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=128251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}