At least 10 commercials during the 2026 Super Bowl will use tracks from rock’s golden era. Pepsi, Budweiser, and Absolut secured rights to music from Queen, Lynyrd Skynyrd, and Lou Reed.<\/p>\n
The 2026 Super Bowl will take place at the San Francisco 49ers’ home field. Bad Bunny, a Puerto Rican pop star, will headline halftime. CBS News<\/a> wrote, “Super Bowl LX is not only the NFL’s biggest stage in 2026 \u2014 it’s also a make-or-break broadcast for commercials.”\u00a0<\/p>\n Pepsi chose Queen’s “I Want to Break Free” for its spot. Polar bears appear throughout. Those white bears have long been associated with Coca-Cola, making this choice a bold move by the soda giant.<\/p>\n Budweiser paired Lynyrd Skynyrd’s “Free Bird”<\/a> with an unusual tale: a Clydesdale horse adopts a baby bird. As the anthem swells, viewers watch the small creature master flight.<\/p>\n Absolut grabbed Lou Reed’s “Take a Walk on the Wild Side”<\/a> for its Tobasco vodka campaign. Michelob Ultra picked Survivor’s “Eye of the Tiger” for a ski-focused ad starring Kurt Russell. The 1982 training anthem, known from Rocky III, plays while Russell coaches a nervous skier down steep runs.<\/p>\n Hellmann’s Mayonnaise invented a character named Meal Diamond for its campaign. Andy Samberg portrays this persona, who performs a spoof of Neil Diamond’s “Sweet Caroline”<\/a> while pestering restaurant guests with sandwich ballads. The condiment brand teamed up with Jimmy John’s to sell a Meal Diamond Meal in shops nationwide.<\/p>\n Additional rock tracks popping up during the big game include Blondie’s “Call Me”<\/a> in a Supergirl movie preview, Elvis Presley’s “Suspicious Minds” for Uber Eats, and The Beatles’ “All Together Now”<\/a> for Starbucks. Bud Light will show a teaser with Limp Bizkit’s “Rollin’ (Air Raid Vehicle)”<\/a> alongside retired quarterback Peyton Manning and rapper Post Malone.<\/p>\n