{"id":128537,"date":"2026-02-10T08:15:26","date_gmt":"2026-02-10T08:15:26","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/128537\/"},"modified":"2026-02-10T08:15:26","modified_gmt":"2026-02-10T08:15:26","slug":"sydney-sweeney-rings-nyse-opening-bell-amid-renewed-buzz-over-divisive-american-eagle-jeans-ad","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/128537\/","title":{"rendered":"Sydney Sweeney rings NYSE opening bell amid renewed buzz over divisive American Eagle jeans ad"},"content":{"rendered":"<p>Actress\u00a0Sydney Sweeney\u00a0rang the opening bell at the New York Stock Exchange on Monday alongside American Eagle Outfitters Chairman and CEO Jay Schottenstein.<\/p>\n<p>Sweeney was also joined by other executives from the retailer as she signed a book on the trading floor.<\/p>\n<p>The actress partnered with\u00a0American Eagle\u00a0in 2025 for an advertising campaign that drew significant attention online.<\/p>\n<p>Sweeney wore jeans and a light blue denim jacket at the NYSE, an apparent nod to the <a href=\"https:\/\/nypost.com\/2025\/08\/01\/entertainment\/american-eagle-breaks-silence-on-sydney-sweeney-ad-controversy\/\" rel=\"nofollow noopener\" target=\"_blank\">\u201cSydney Sweeney Has Great Jeans\u201d<\/a> slogan that was released last summer.<\/p>\n<p>The widely discussed\u00a0campaign drew criticism, with some detractors arguing that its wordplay blurred the line between fashion marketing and references to genetic traits.<\/p>\n<p>\u201cGenes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color,\u201d the \u201cEuphoria\u201d star said in the video. \u201cMy jeans are blue.\u201d<\/p>\n<p><a href=\"https:\/\/nypost.com\/2025\/08\/04\/us-news\/trump-praises-sydney-sweeney-after-learning-shes-a-registered-republican-as-woke-mob-torches-her-american-eagle-jeans-ad\/\" rel=\"nofollow noopener\" target=\"_blank\">President Donald Trump\u00a0defended Sweeney<\/a> in a Truth Social post, saying in part, \u201cSydney Sweeney, a registered Republican, has the \u2018HOTTEST\u2019 ad out there. It\u2019s for American Eagle, and the jeans are \u2018flying off the shelves.\u2019 Go get \u2018em Sydney!\u201d<\/p>\n<p>Actress Sydney Sweeney outside the New York Stock Exchange on Monday. REUTERS<\/p>\n<p>The American Eagle ad campaign hangs outside the NYSE. The actress partnered with\u00a0American Eagle\u00a0in 2025 for an advertising campaign that drew significant attention online. AbacaPress \/ SplashNews.com<\/p>\n<p><a href=\"https:\/\/nypost.com\/2025\/09\/30\/business\/how-american-eagles-ceo-refused-to-bend-on-sydney-sweeney-ads\/\" rel=\"nofollow noopener\" target=\"_blank\">American Eagle also responded to the backlash<\/a>, writing on social media that the ad \u201cis and always was about the jeans.\u201d<\/p>\n<p>\u201cHer jeans. Her story. We\u2019ll continue to celebrate how everyone wears their AE jeans with confidence, their way,\u201d the company said.<\/p>\n<p>Sweeney, with American Eagle executives, rings the opening bell. Getty Images for American Eagle<\/p>\n<p>Sweeney with American Eagle CEO Jay Schottenstein, left. The company said the ad \u201cis and always was about the jeans.\u201d Getty Images<\/p>\n<p>\u201cGreat jeans look good on everyone.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Actress\u00a0Sydney Sweeney\u00a0rang the opening bell at the New York Stock Exchange on Monday alongside American Eagle Outfitters Chairman&hellip;\n","protected":false},"author":2,"featured_media":128538,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[763,55437,288,157,3741,9,11,10,3971,9104,29742],"class_list":{"0":"post-128537","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-advertising","9":"tag-american-eagle-outfitters","10":"tag-business","11":"tag-entertainment","12":"tag-fashion-beauty","13":"tag-new-york","14":"tag-new-york-headlines","15":"tag-new-york-news","16":"tag-new-york-stock-exchange","17":"tag-retailers","18":"tag-sydney-sweeney"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/128537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=128537"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/128537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/128538"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=128537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=128537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=128537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}