Ginger<\/a>, the celebrated Rome-based restaurant known for its design-forward, ingredient-led take on Italian cuisine, opened its first U.S. location in Midtown Manhattan in October of 2025 to the delight of its guests. Located in the landmark 1251 Avenue of the Americas building at the corner of 49th Street and 6th Avenue \u2013 just steps away from Rockefeller Center \u2013 Ginger introduced New Yorkers to a modern Italian dining concept that is lighter, ingredient-led and globally-attuned \u2013 a more holistic expression of Italian cuisine that best represents its roots in seasonality and simplicity.<\/p>\n \ud83c\udfad NEW! Food + Wine Theatre Newsletter<\/p>\n
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Founded in 2012, Ginger quickly earned a loyal following in Rome for its signature philosophy of \u201csapori e salute\u201d \u2014 flavor and health \u2014 with three outposts in the heart of the Centro Storico. But Ginger is more than a restaurant: it\u2019s a daily ritual, a mindset, and a way of living that invites guests to eat well, feel good, and live intentionally, with no compromise.<\/p>\n
\u201cWe\u2019re thrilled to bring Ginger to New York City,\u201d says Dario Asara, founder and owner of Ginger. \u201cAt Ginger, we don\u2019t talk about calories or restrictions,\u201d says founder Dario Asara. \u201cWe talk about integrity, about ingredients, and about food as part of life \u2014 not a disruption to it. New York understands that kind of rhythm, and we\u2019re excited to be part of it.\u201d<\/p>\n
Designed as an all-day caf\u00e9-to-cocktail experience, Ginger flows from espresso and pastries in the morning, to nourishing lunches and vibrant aperitivi, through to elegant, seasonal dinners. Guests might start their day with Italian espresso, fresh pastries, fruit bowls, cold-pressed juices, and smoothies \u2014 a nod to the classic Italian cafetteria experience \u2014 then enjoy a light lunch in the afternoon, swing by for a golden-hour aperitivo, and settle in for a dinner that\u2019s both nourishing and satisfying. Pizza, a staple of the Ginger offering in Rome, will also be served, made with thoughtfully sourced ingredients and crisp, light dough. Complementing the food is a curated Italian wine list and a full bar featuring classic cocktails and Italian spritzes \u2014 perfect for both aperitivo and evening gatherings.<\/p>\n
It\u2019s an invitation to enjoy Italian food not as a \u201ccheat day,\u201d but as part of a grounded, elegant life.<\/p>\n
Ginger reclaims the heart of Italian cuisine \u2014 with a focus on the Mediterranean and Blue Zone diet at its core \u2014 through a contemporary lens. With a slow food philosophy, the kitchen emphasizes sustainability, transparency, and balance. Produce is sourced from local farms whenever possible, while premium Italian ingredients \u2014 including cheeses, cured meats, grains, and oils \u2014 are imported through trusted regional partners.<\/p>\n
This launch also marks Ginger\u2019s most architecturally ambitious project to date. Designed in collaboration with Italy\u2019s renowned Costa Group and NYC-based Three House Design, the 7,000-square-foot space blends natural materials \u2014 terracotta, pale wood, hand-finished stone \u2014 with curated lighting and abundant natural light. The interiors evoke the feeling of a Roman terrace nestled in the heart of Manhattan, effortlessly transitioning from airy daytime caf\u00e9 to intimate evening dining room. The restaurant will seat up to 200 guests, with a private dining space for 50 and full availability for private events and business gatherings<\/p>\n
\u201cOur guests don\u2019t come to Ginger for a splurge,\u201d adds Asara. \u201cThey come because it fits the way they want to live \u2014 thoughtful, beautiful, and rooted in balance.\u201d<\/p>\n
Set in Midtown\u2019s vibrant core \u2014 between Rockefeller Center and Times Square \u2014 Ginger serves a dynamic, design-conscious audience: professionals, locals, theatergoers, and tourists alike. For this community, Ginger offers something rare: Italian food that\u2019s light, fresh, and intuitive \u2014 a routine, not an exception.<\/p>\n
Ginger is located on\u00a0123 W 49th Street (at 6th Avenue) New York, NY 10020.\u00a0 For more information, menus, and hours of operation, please visit Ginger sapori e salute restaurant – GINGER RISTORANTI<\/a><\/p>\nPhoto Credit: Patrick Dolande<\/p>\n
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