{"id":132809,"date":"2026-02-13T19:29:09","date_gmt":"2026-02-13T19:29:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/132809\/"},"modified":"2026-02-13T19:29:09","modified_gmt":"2026-02-13T19:29:09","slug":"puma-closes-nyc-flagship-store-until-further-notice-after-burst-pipe","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/132809\/","title":{"rendered":"Puma Closes NYC Flagship Store \u2018Until Further Notice\u2019 After Burst Pipe"},"content":{"rendered":"

\n\tNew York City\u2019s persistent streak of extreme cold weather has forced Puma<\/a> to close its Fifth Avenue flagship store, FN has learned.<\/p>\n

\n\tIn a brief statement sent to FN, a Puma<\/a> representative confirmed that the store is \u201cclosed until further notice\u201d because of water damage in the building caused by a burst pipe. \u201cWe are currently assessing the damage,\u201d the rep added.<\/p>\n

\n\tThe two-level, 24,500-square-foot flagship, located at 609 Fifth Avenue, opened in 2019<\/a> to much fanfare. At the time of the opening, the store<\/a> was Puma\u2019s largest and most technologically advanced store in the world.<\/p>\n

\n\tThe flagship wraps around the southeast corner of 49th Street, providing major exposure. The site was previously occupied by American Girl, which moved to a smaller location within Rockefeller Center.<\/p>\n

\n\tThe store\u2019s dramatic all-glass facade mimics the pattern on the soles of its classic suede sneakers and enables views well into the store, drawing shoppers in. The store also features 27-foot-high ceilings, with product zoned off by category on the two selling levels.<\/p>\n

\n\tIn January, Anta Sports confirmed a deal<\/a> to acquire a 29.06 percent stake in Puma SE for $1.8 billion from Groupe Art\u00e9mis, the investment company of the Pinault family. The transaction, which is expected to close by the end of 2026, will make Anta the brand\u2019s largest shareholder.<\/p>\n

\t\t\t\t\t\t\"Puma,<\/p>\n

\t\t\t\t\tInside Puma\u2019s Fifth Avenue flagship in NYC<\/a>.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Puma<\/p>\n

\n\tThe deal came at a time when Puma faced<\/a> a tough road ahead to turn around its business. In October, Puma logged a third-quarter sales drop of 10.4 percent as its new chief executive officer Arthur Hoeld also outlined his plans for the strategic reset.<\/p>\n

\n\tOrganic sales at Puma fell 10.4 percent in the third quarter to 1.96 billion euros. Earnings before interest and taxes, or EBIT, also collapsed, with both adjusted and reported EBIT falling by more than 80 percent.<\/p>\n

\n\tThe German activewear firm cited a strategic \u201creset\u201d as it navigates \u201cseveral company-specific challenges, including muted brand momentum, elevated inventory levels across the trade and low quality of distribution.\u201d<\/p>\n

\n\tPuma\u2019s Manhattan flagship closure comes as at least 19 people have died due to the recent bitter cold snap in NYC<\/a>, according to the Medical Examiner\u2019s Office.<\/p>\n

\t\t\t\t\t\t\"Puma,<\/p>\n

\t\t\t\t\tOutside of Puma\u2019s Fifth Avenue flagship in NYC.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Puma<\/p>\n","protected":false},"excerpt":{"rendered":"New York City\u2019s persistent streak of extreme cold weather has forced Puma to close its Fifth Avenue flagship…\n","protected":false},"author":2,"featured_media":132810,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[9,56,63,65,64,16539,56772],"class_list":{"0":"post-132809","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york-city","8":"tag-new-york","9":"tag-ny","10":"tag-nyc","11":"tag-nyc-headlines","12":"tag-nyc-news","13":"tag-puma","14":"tag-store-closures"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/132809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=132809"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/132809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/132810"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=132809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=132809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=132809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}